Head of Marketing

Job Description

Job Title: Head of Marketing at Tandem Bank (Green/Sustainability Bank)Location: we can support hybrid working from either our Manchester or London officesSalary: £75,000 - £125,000plus up to 30% yearly bonus and benefitsWorking week: 36.25 hours, Monday to FridayAbout TandemWe’re Tandem. The UK’s fairer, greener, digital bank providing hard working people across the UK with greener ways to spend, borrow and save.With more than 500 people in London, Blackpool, Cardiff, Durham and Manchester, all working together to create a fairer, greener, more accessible bank for people across the UK.We’re on a mission to proactively help our customers to reduce their carbon footprint and accelerate the UK to net-zero carbon emissions by 2050 and we need more people to help us achieve this goal. Weve taken the beliefs, behaviours, and personality and created four underpinning values. These values demonstrate our guiding principles and behaviours for everyone at Tandem. Our ambition is that these values are ingrained and always front of mind when wereengaging with our stakeholder audiences. Our values are BRAVE, ENTERPRISING, SIMPLE and TOGETHER.About LoopMost recently, Tandem acquired Loop, UK’s latest Fintech money sharing business. The addition of Loop to the bank’s award-winning digital offer, gives customers a unique way to borrow and lend from each other, while supporting the transition to a low carboneconomy.Loop started its money sharing revolution back in February 2022, and since then, thousands of customers like yourselves, have been using it to share money with friends and family. Today, as we become part of Tandem, we’re excited for the future, and the abilityto offer you new and easier ways to share money.We have a clear goal of becoming THE thought leader and #1 brand in Green Banking and you will have an opportunity to help us make it happen!We are looking for a Head of Marketing to lead the Marketing function to ensure our brands are driving the commercial focuses of awareness, acquisition, engagement and growth.Responsibilities:Marketing / Brand Strategy and Management:

• Develop and refine Tandem Banks brand strategy (Tandem and Loop) to align with our green andsustainable values.
• Oversee the consistent application of the brand across all touchpoints and communication channels.
• Ensure the brands visual and messaging elements resonate with our target audience.
• Develop marketing plans to support the business growth: Acquisition, Engagement and Retention acrossB2B and B2C products and services.

Brand Awareness and Growth Marketing:

• Create and execute marketing campaigns across our products, including Lending, Savings and Money Sharing, that drive customer acquisition and retention, keeping our green mission at the forefront.
• Develop strategies to increase our market presence and brand recognition amongst our target audience both B2C customers, B2B prospects and internal audiences.
• Collaborate with cross-functional teams to ensure alignment between marketing efforts and businessgoals.

Social Media and Digital Marketing:

• Lead the development of a robust social media strategy that engages our audience and reflects ourvalues.
• Monitor digital marketing trends and identify opportunities to leverage emerging platforms for brandexposure.
• Oversee the creation of compelling content that resonates with our target demographic.

Community Building and Green Marketplace:

• Develop and implement strategies to build a thriving green community around Tandem Banks mission.
• Create and manage a green marketplace platform that offers sustainable financial products and services.
• Collaborate with partners to expand the range of green offerings in the marketplace.

Budget Management:

• Manage the marketing budget effectively, allocating resources to campaigns and initiatives that driveoptimal results.
• Implement tracking mechanisms to measure the ROI of marketing spend and adjust strategies as needed.
• Develop business case opportunities for budget efficiency and growth to support Marketing plans.

Analytics and Performance Management:

• Establish a robust analytics framework to measure the performance of marketing campaigns andinitiatives.
• Utilise data insights to refine strategies, improve targeting, and enhance customer engagement.
• Regularly report key performance metrics to the leadership team and suggest actionable improvements.

Agency Partnerships:

• Manage relationships with external agencies to optimise campaign execution and creative output.
• Collaborate with agencies to develop creative marketing solutions that align with our brand identity.

Team Management:

• Lead and mentor a team of marketing managers, fostering a collaborative and high-performingenvironment.
• Provide guidance on campaign planning, execution, and performance analysis.
• Facilitate professional development and growth opportunities for team members.

Voice of the Customer:

• Gather and analyse customer insights to refine marketing strategies and improve the overall customerexperience.
• Ensure that the customers perspective is integrated into all marketing initiative

Qualifications:

• Minimum of 6-8 years of marketing experience, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Strong understanding of sustainable and green initiatives, with a passion for environmental conservation.
• Experience managing agency relationships and collaborating with cross-functional teams.
• Exceptional leadership and team management skills, with a history of developing and empowering teams.
• Excellent communication and interpersonal skills, with the ability to influence and build relationships at alllevels.
• Data-driven mindset with the ability to analyse performance metrics and adjust strategies accordingly.
• Bachelors degree in Marketing, Business, or a related field (Masters degree is a plus).

BenefitsCurrent Rewards

25 days annual leave plus 8 days bank holiday

Buy or sell up to 5 days holiday a year

1 day off for your birthday

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