London Jobs |
Manchester Jobs |
Liverpool Jobs |
Nottingham Jobs |
Birmingham Jobs |
Cambridge Jobs |
Glasgow Jobs |
Bristol Jobs |
Wales Jobs |
London Jobs |
Manchester Jobs |
Liverpool Jobs |
Nottingham Jobs |
Birmingham Jobs |
Cambridge Jobs |
Glasgow Jobs |
Bristol Jobs |
Wales Jobs |
Oil & Gas Jobs |
Banking Jobs |
Construction Jobs |
Top Management Jobs |
IT - Software Jobs |
Medical Healthcare Jobs |
Purchase / Logistics Jobs |
Sales |
Ajax Jobs |
Designing Jobs |
ASP .NET Jobs |
Java Jobs |
MySQL Jobs |
Sap hr Jobs |
Software Testing Jobs |
Html Jobs |
Job Location | Manchester |
Education | Not Mentioned |
Salary | Competitive salary |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent , full-time |
Head of Digital Acquisition MarketingLocation: Just south of Manchester – commutable by tramOffice setup – 3 days in office, 2 from homeSalary: Up to £80k base plus company performance bonus, pension, healthcare, etc.The price comparison market is a fiercely competitive space. With big PPC costs for specific key terms and some incredibly large budgets to play with which need a close eye kept on them to ensure things are delivering the right level of profitability anddoesn’t just become a black hole arms race to achieve volumes without the proper value attached at the back end.As the marketing team’s leader, you’ll be oversighting the performance aspect of their marketing engine across all paid media and social channels. As well as defining the best way forward from a copy and content perspective to broaden out what digital demandgeneration channels. Introducing a content marketing strategy which will target both business and consumer audiences alike.Another aspect to your role will be B2B lead and demand generation specifically targeting telecoms, utility and financial services firms. Utilising digital channels in a form of ABM marketing aimed at decision makers and influencers within those target businesstypes. Aiming to drive offline leads geared around BPO services for telephony-based customer service and sales operations.Your role will encompass leading the demand and performance marketing programmes for both sides of the business.Additional responsibilities include: