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Growth Marketing Manager

Travel Counsellors
Job LocationManchester
EducationNot Mentioned
Salary50,000 - 55,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Are you a strategic thinker with experience in digital marketingIf youre looking for a new challenge, read on to find out how you can join our friendly, professional team as a Growth Marketing Manager.The successful candidate will lead our marketing strategy to attract entrepreneurs across the UK to start their own businesses as part of Travel Counsellors award-winning platform.Working collaboratively with key stakeholders, the Growth Marketing Manager will be responsible for marketing activity to support the key strategic driver in our business, with a specific focus on:

  • Defining and driving awareness/consideration of our opportunity
  • Value proposition development
  • Market sizing and research
  • Audience definition, persona creation, and targeting
  • Lead generation and optimisation through multi-channel campaigns including search, social media, content (online and offline), CRO, and PR activity
  • Pipeline marketing including lead scoring, CRM, email marketing, and marketing automation, reactivation/lapsed campaigns and events
  • Testing, measurement, and iteration/innovation to drive continuous improvement
  • Achievement of KPIs including marketing qualified leads and CPL
  • Mentoring, coaching, and developing the marketing team
We welcome applications for this Growth Marketing Manager role from candidates with previous experience as a Marketing Manager, or experience in marketing, performance marketing, recruitment marketing, digital marketing, and CRM. Benefits Working here at Travel Counsellors, we value the hard work and effort that our colleagues put in. Because of this, you can expect a wide range of employee benefits including:
  • A competitive basic salary plus annual company bonus
  • Flexible hybrid working model (two days home, three days office)
  • Career development and promotional opportunities
  • 25 days holidays (increasing to 28 after 5 years of service)
  • A Moments That Matter day (annually)
  • Enhanced Maternity / Paternity pay
  • Holiday buy and sell (up to 5 days per year)
  • 3 paid days charity leave
  • Company events, socials, and incentives
  • 3x annual salary death in service benefit
  • Company Pension scheme
  • Costco membership
  • Salary sacrifice, company car scheme
  • Cycle to Work Scheme
  • Employee Assistance Programme
  • Free breakfast, fruit, and hot/cold beverages
  • Referral scheme
  • Employee discount
Essential Skills
  • A proven track record in setting and achieving KPIs
  • Significant experience in digital marketing including search, social, content marketing, CRM, and automation
  • Data-driven; able to implement reporting frameworks and evidence learnings, successes, and impact
  • Performance-driven and goal-orientated - passionate about delivering results on time, to a high quality and within budget
  • Creative and innovative
  • Previous line management experience, and well versed in managing external agencies
Desirable Skills Experience of B2B and B2C marketing is desirable but not essential to this Growth Marketing Manager role. About Company Here at Travel Counsellors, our customers, communities, and colleagues lie at the heart of everything that we do - and thats what makes us special. For us, relationships come before transactions, and we are there for our customers, connecting with themon a deeply human level through the moments that matter.Weve been changing lives for over 28 years as the leading travel marketplace for self-employed travel entrepreneurs, empowering over 1,900 global independent travel agents to run successful leisure and corporate travel businesses. We pride ourselves onremaining a company that truly cares and one that has never wavered from its purpose; to redefine what personal means for a travel business.Our Travel Counsellors are supported by a team of over 250 super talented people in our support offices to help them create unique, inspiring, and exciting experiences for their customers, building lasting personal relationships that brings them back tous, time and time again.Our unique approach within the workplace - as well as towards customers - has seen us receive numerous awards and accolades, including being named as The Best Place to Work in Travel at the 2022 TTG Travel Industry Awards, as well as being the first travelcompany to be awarded the Queens Award for Enterprise in the Innovation category!We are currently expanding at a phenomenal rate - on the back of what is our record year in terms of revenue (over £800m) and so are looking for like-minded individuals to join our dedicated head office team, to help the company continue to flourish.

Keyskills :
CRMDigital MarketingMarketingMarketing ManagerPerformance MarketingRecruitment Marketing

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