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CRM Team Lead

Job LocationManchester
EducationNot Mentioned
Salary27,000 - 36,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

JR557 - CRM Team Leader - Online Gaming - Manchester - Permanent - £27k - £36k + bonus/benefitsOur client is a large online gaming firm who are looking for a CRM Manager to join the team.The postholder will lead a small team and work closely with the wider CRM team and Head of Customer Marketing to develop and implement the strategy for online gaming. You will be tasked to improve future campaigns, maximising performance, upsell and cross sellopportunities. Responsible for owning communications within department, optimising/creating email, text, push messaging.A strong understanding of customer segmentation and personalisation. Importantly, you will need to hold strong analytics experience and be comfortable reporting to key stakeholders across the business.To be considered:

  • Experience working in a digital marketing capacity with a focus on CRM, Email Marketing
  • Open to sector, B2C essential, but a keen interest in the online gaming space
  • Team management experience, led a small team or ability to lead, train and mentor individuals
  • Campaign management
  • Customer segmentation
  • Personalisation
  • Optimising/creating email, text, push messaging
  • Strong analytics experience
This opportunity is being managed by James Reeves at McGregor Boyall.McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

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