Head of Marketing

Job Description

Head of Marketing Join the Access Family and see how we make software ideas become a reality! Our core value of Love Work, Love Life, Be You has been central to our success and so were looking for people to join us who share our passion for making things better every day and help us continue to grow. We are the number one UK headquartered software provider in the UK and are forecasted to grow to a global population of over 12,000 employees by 2026. What are we all about At Access, we love software and how technology never stays the same. Its this obsession that drives us to work closely across sectors to understand the business needs of our customers - from the Hospitality sector, to Manufacturing industry, to Not for Profitsto Construction, and many more. Were passionate about helping our customers stay one step ahead of the challenges facing their industry and business, currently helping over 60,000 customers to have the freedom to do more. The Head of Marketing will lead the identification and execution of key product and marketing initiatives that will grow their division within the Access business. This position will own the success of the divisional products, working closely with sales, productmanagement, and the rest of the marketing team to drive growth through marketing activities. This will require utilising customer feedback, market data (competitive research and analysis), and industry trends to anticipate market, business and technology changes,to define, drive and execute integrated marketing plans. This senior role will actively develop and execute product and marketing strategies, to ultimately create demand, awareness and sales opportunities. Day-to-day, you will be responsible for: Leadership: Provide commercial marketing vision for the business. Work closely with Product Marketing and Digital Marketing and the wider squad of specialists to own the lead an agile Marketing squad Value Creation: Understand key market dynamics, specifically looking to the commercial opportunities for growth across new business. Marketing to Sales performance: Create metrics-driven target setting and reporting across the funnel from awareness through form fills, marketing qualified leads, sales qualified leads, order intake and revenue creation. Regular weekly reporting at a seniormanagement and monthly at board level. Lead Nurturing: Drive the ongoing sophistication of the lead nurturing function, which combines marketing activities with business development representatives to nurture leads generated to optimise the yield of qualified sales opportunities. Influencer Relations: Build influencer relationships to maximise Access share-of- voice Innovation: Continuously seek to innovate in the field of marketing and product. Create an environment where new ideas and initiatives are generated and implemented. As a well-rounded Divisional Head of Marketing, your Skills and Experiences likely include: • Proven experience in high lead generation businesses • A strong track record in all marketing channels - direct and digital marketing working closely with sales teams in executing programs that accelerate growth in sales, new customer acquisition and market leadership • Solid understanding and experience of online lead generation, web site optimisation, • PPC, SEO social media marketing, and lead generation theory and practice • Experienced in lead planning and forecasting with a focus on metrics-driven management and a clear track record of maximising ROI of marketing investments • Clear track record and understanding of solution-based marketing communications and product marketing. • Demonstrated leader with an ability to motivate and engage, direct reports, senior stakeholders and wider business teams. We are looking for a senior marketer who brings: • Strong reputation as a thought leader, awareness of technology trends and external influencers • High degree of technical expertise and business acumen, previous general management experience preferred • Experience leading marketing within a matrixed organisational structure and operating in an entrepreneurial environment • Ability to set clear and deliverable goals. Demonstrate tenacity, commitment to deliver and be accountable for results • A motivating executive capable of instilling excitement and inspiring others • Experience attracting, hiring, retaining, and mentoring high-performing teams and individuals • Strong ability to influence and work collaboratively with people at all levels and within various functions • Effective communicator, ability to convey vision Key Performance Indicator Examples • Sales qualified leads/pipeline value and volume • Marketing qualified leads/meetings value and volume • Quality of leads and pipeline generated • Return on spend for everything we do • Conversion rates from clicks to lead on digital channels • Conversion rates of leads to opportunities to deals • Average order values • Total revenue • Year on year momentum • Sales and stakeholder confidence in marketing