Target & Analytics Consultant

Job Description

We are Global IT Recruitment specialist that provides support to the clients across UK, Europe and Australia. We have an excellent job opportunity for you.Job Title: Adobe Target & Analytics ConsultantLocation: Remote/UKDuration: 6 Months Contract initiallyInside IR35 roleWhat youll do:

• Lead business discovery workstreams, and perform industry and customer research to establish the customers why
• Develop and align with customers on relevant business goals and critical metrics
• Establish requirements, and advise on capabilities related to Adobe Analytics and Adobe Target. Drive implementation strategy and execution in partnership with Technical Consultants
• Develop analytics reports and dashboards and deliver actionable insights to the customers utilizing Adobe Analytics
• Analyse opportunities and identify consumer behaviours that can be influenced to drive impact, with a specialist focus on optimisation & personalisation across online (primarily website) channels
• Ideate use cases and tactics to support overarching business priorities.
• Assess and illustrate the value of your recommendations, prioritise according to value & complexity
• Build and embed personalization and testing roadmaps
• Create tactical plans and guide the customer on the actions required to execute the next phase of the roadmap
• Execute use cases in partnership with customer teams, or lead an offshore team to execute for the customer
• Assess performance and value realised from executed activities. Own communication of value to the customer and clients Account teams.
• Perform deskside coaching focused on Adobe Target & Adobe Analytics and its related use cases

What youll need to succeed:

• To succeed in this role, you are a driven marketeer, conversant in current digital marketing trends and have experience driving innovative digital marketing tactics that deliver exceptional customer experiences!
• You can translate a digital strategy into digital marketing use cases that move the dial on success metrics
• You have delivered business impact and can illustrate that value
• You have a strong eye for business, and some depth of experience within two or more core industries (e.g., Retail, Travel, Financial Service)
• Data Analysis: Proficiency in how data shapes and drives the customer experience across platforms and channels. You have experience analysing website and audience data to uncover insights
• Conversion Rate Optimisation: You understand and anticipate customer needs, build testing & personalisation roadmaps, guide on data to collect and use, and execute the tests for statistical results through multiple channels
• 4+ years experience successfully leading client relationships within the digital world ideally from agency or vendor side
• You are an Adobe Target Business Practitioner
• You are an Adobe Analytics Business Practitioner
• Adobe Audience Manager experience is a bonus
• As a self-starter, bold, opinionated and proactive, you are able to gain the trust of customers and internal teams. You can work independently and as part of a team.
• The ability to balance multiple assignments across teams in a fast-paced environment.
• Excellent interpersonal, and presentation skills both verbal and written.
• Exposure to HTML, CSS, JavaScript, or the Adobe Creative Suite is a plus.
• Able to travel (50%), primarily within the UK (when restrictions lift). In the immediate term delivery is from home / remote with office re-opening expected soon.