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Strategist Social & Influencer - FMCG, fashion & lifestyle

Michael Page Marketing
Job LocationLondon
EducationNot Mentioned
Salary55,000 - 60,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Lead the charge on developing data-driven strategies for a host of FMCG giants including the likes of Panasonic, eBay, Tropicana, Funkin Cocktails and Chicago Town Pizzas.Client DetailsAn innovative social-first and influencer marketing agency crafting influential creative campaigns for its roster of big name FMCG brands.Their impressive client base includes brands such as Tropicana, eBay, Panasonic, Funkin cocktails and more!DescriptionAs the standalone Strategist within the team, youll work closely with the team across insights, data and paid media, leading on strategy direction for the agency and its clients.Key Responsibilities:

  • Develop consumer profiles, research insights and brand personas to create strategies across social and beyond
  • Conduct research, interviews, brainstorming sessions and workshops
  • Use qualitative research and cultural mining tactics to inform on strategic approaches
  • Identify opps to insert brands into the social conversation from trending news to creator and brand engagement
  • Draft and present strategic client decks
  • Use platform analytics and T&L methodologies to benchmark content effectiveness against competitors, consumer needs and campaign KPIs
Profile
  • Experience in a strategist role within an agency setting
  • Personal enthusiasm for the social and influencer space
  • Able to deconstruct complex client briefs
  • Knowledgeable about audiences and what makes consumers tick
  • Experience across all social platforms - Instagram, TikTok, Facebook, Twitter, Pinterest etc.
  • Able to analyse, brief and conduct customer research via focus groups, social listening etc.
  • Strong presentation and creativity skills
Job Offer
  • Permanent role with a salary of up to c.£60,000 per annum
  • Pension
  • Additional holiday days over the Christmas period
  • Private health care
  • 4 x salary death in service
  • Long-term sick disability after 26-weeks of 75% of your salary up to 5-years
  • 3pm finish on Fridays during July and August
  • Hybrid working - 3 days in the office / 2 days WFH
  • Apple laptop supplied

Keyskills :
AdvertisingCommunicationsFMCGMediaStrategyStrategistNew BusinessAgencyIntegrated AgencyCreative StrategistSocial StrategistInfluencer StrategistStrategy Direction

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