SEO Specialist

Job Description

About usEstablished for more than 20 years, Pulse Light Clinic (PLC) is a medical-led practice, with clinics located in Central London. We offer state-of-the-art laser technology and pride ourselves on pioneering, innovative treatments such as Morpheus8, ProfoundRF, and CO2 Fraxel laser. We deliver great customer service and are a forward-thinking business in the aesthetic industry. This success has enabled us to develop our reputation to become Londons leading Laser Hair removal brand, with plans to further expandin London this year and throughout the nation over the next several years.Within this context of business growth, industry-leading training for our teams, and a commitment to providing outstanding results for our clients using the latest technology, PLC offer an excellent environment for their employees to thrive.The RolePLC are looking for an experienced SEO Specialist. The ideal candidate will use their proven track record to successfully raise the rankings of our website pages, to ultimately drive sales at PLC.With a solid background as an SEO professional, the main focus of your role will be to increase and manage our organic SEO.What to expect:

• Working with the Head of Marketing you will balance a busy workload and meet tight deadlines.
• Youll work with data, analysing trends and results, to devise a strategy that will bring PLCs website pages to the top of both organic and paid search engine rankings.
• Office-based role in the City of London.

ResponsibilitiesAs an SEO specialist, you will:

• Use your experience and knowledge of search engine results pages (SERP) to bring PLCs website pages to the top rankings of search engines like Google, Yahoo, and Bing
• Devise and execute methods to track, report, analyse and greatly improve SEO performance
• Create Lead generating SEO campaigns
• Monitor daily performance metrics to understand SEO strategy performance
• Perform keyword research and competitive analysis
• Understand and implement technical SEO audits and changes
• Execute on-page optimizations
• Be an expert on and keep up-to-date with, the latest SEO trends, strategies, and algorithm changes
• Update content and website links for maximum optimization and search engine rankings
• Implement changes in the content management system (CMS), if required to
• Collaborate with colleagues and third-party providers to implement necessary features and changes to manage SEO strategy
• Manage content production by planning content calendars, managing writers (or collaborating with content writing teams), and supporting them on SEO
• Constantly develop new SEO tests and strategies
• Present and communicate SEO strategies and projects to management and/or internal stakeholders
• Serve as the key SEO expert/advocate at PLC

Experience and SkillsYou must have/be able to:

• Two to three years of experience in successfully developing and executing SEO campaigns
• Develop optimization strategies that increase the companys search engine results rankings
• Knowledge of keyword research and data mining tools with experience of researching SEO keywords to use throughout the companys website and marketing materials
• Monitor daily performance metrics to understand SEO strategy performance
• Able to complete competitive analysis of other companies within the industry
• Familiarity with WordPress or other content management systems
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus
• Be comfortable analysing high volumes of data on a daily basis
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
• Understanding of search engine algorithms and ranking methods
• Efficient communication with excellent written and verbal skills
• Write compelling and high-quality website content, including blog posts and page descriptions

QualificationsYou must hold:

• CIM Certificate in Professional Digital Marketing

Working hours: Monday to Friday, 10.00 am to 6.00 pm with a paid lunch breakJob Types: Full-time, PermanentSalary: £30,000.00-£42,000.00 per yearCOVID-19 considerations: Personal protective equipment provided or required Plastic shield at workstations Temperature screenings Social distancing guidelines in place Sanitisation, disinfection or cleaning procedures in place

Keyskills :
Google AnalyticsPerformance MetricsSearch EngineWordpressRanking