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Senior Marketing Manager

Sanderson
Job LocationLondon
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Ive currently got an exciting opportunity for a Senior Marketing Manager to join an established yet growing Financial Services business and be based in London. Working within the Wealth product line, you will be responsible for supporting the Head of Marketing on the development of the Wealth product marketing strategy. This will include developing the value proposition, key messaging and positioning towards key audiences. As part of a larger programme of work, you will make a significant contribution to ensuring the business is positioned as a market leader and best in class.The ideal person for this role will have existing knowledge of Wealth products (bonds, pensions or investments) and a strong strategic marketing skillset, ideally targeted towards B2B audiences.You will be joining a business who are undergoing a positive period of growth, and will be a key part of driving their marketing strategy - ensuring they are positioned at the forefront of the market.Responsibilities:

  • Support the development of the marketing strategy and plans
  • Develop the value proposition, messaging and positioning of the business towards key audiences
  • Define marketing objectives for lead generation, acquisition & retention, to ensure marketing activity delivers against the business objectives
  • Represent the business externally with key strategic partners
  • Ensure that the marketing strategy and activity is aligned with other key product lines and is reflective of the brand & tone of voice
  • Develop an in-depth knowledge of the business, including network relationships, markets, propositions and commercial objectives
    • Essential skills:
  • Good experience of working within the Financial Services sector and knowledge of Wealth products (bonds, pensions or investments)
  • Highly developed strategic marketing skillset
  • Experience of creating marketing strategies and marketing plans
  • Strong commercial acumen, with a good affinity for ROI and data
  • Excellent stakeholder management skills, particularly with external bodies and partners
  • Experience of B2B & B2B2C marketing, ideally towards intermediaries or financial advisers
  • Ability to step into a leadership position as and when required
  • A strong drive towards positioning a business as a market leader
    • For any further queries regarding this role, please contact Doug Gear on .

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