Senior Marketing Insights and Data Manager

Job Description

Savills is a global real estate services provider listed on the London Stock Exchange. With an international network of over 600 offices (100 of which are located in the UK) and circa 39,000 staff throughout the Americas, the UK, Continental Europe, AsiaPacific, Africa and the Middle East. Founded in the UK in 1855 by Alfred Savill, Savills is one of the worlds leading property agents. For over 165 years, Savills has offered outstanding property, specialist services and expert advice to clients, helpingthem with their property decisions and ambitions.Passionate about property, Savills provide a full range of real estate services to clients worldwide, with a strong emphasis on local market knowledge. The businesss success has been built on providing an environment which attracts the best people in theindustry. Savills champions and rewards innovation, entrepreneurialism and are proud of the culture the business has fostered in recent years.Savills is a highly successful business because of its distinctive culture. There are many factors that combine to make the organisation a brand to be proud to be associated with. Each branch operates as an individual P&L which engenders an owners mentalityand the associated passion which starts at the front line and permeates throughout the head office, where it is common to find the Chairman walking the floor to engage colleagues.Colleagues are entrepreneurial, determined, action-oriented, and committed to a clear purpose: to enrich the lives of clients and colleagues. Their engagement and their affection for the business is reflected by the lowest colleague attrition rate in theindustry. Relationships are critical to success at Savills. The workforce is made up of a diverse range of people with different backgrounds and areas of expertise, and individuality and authenticity are encouraged.An outstanding opportunity You will be joining a growing team of 65+ marketing professionals at an exciting moment in Savills 160 year history as we evolve as a marketing team to support the next chapter of the businesses growth agenda under the leadership of Victoria Bennett, whoalso recently joined Savills.You will be based out of our new temporary office in Rathbone Place in London (our home for the next 12 months) for twothree days per week. You will be empowered to balance your time, and that of your team, effectively based on your stakeholder needsand the business objectives.This is a rare opportunity to build a team from scratch, and to play a fundamental role in the growth agenda for the most successful and prestigious Real Estate brand in the world as we accelerate our marketing transformation agenda. You will be responsiblefor translating data and insights into actionable marketing recommendations to ensure maximum effectiveness of our marketing activity and spend.Marketing is increasingly becoming reliant on art and science. Its becoming data driven and the old methods of working by intuition and emotion are being balanced with models that draw on facts. Everything should start with the consumer. By understandingthem better we can create compelling, distinctive experiences to deliver; value to the consumer, increase the connection with our brands and deliver commercial success through consumer led activity. We are transitioning from broad based marketing to personalisedrelationships at scale.Our ability to drive market growth hinges on the depth of insights and how well it translates analytics in to effective and personalised marketing activity. This role offers you a platform to challenge existing assumptions, whilst highlighting opportunitiesto the business for growth and efficiency. Success in the role will focus on developing partnerships and processes that drive consumer acquisition, engagement strategies and increase returns on investment.Working in close partnership with the rest of the Savills UK Brand and Marketing team, and other departments across the business using data and insights as their core currency (Research, Business Information and CRM) you and your team will take the lead onbuilding out robust segmentation strategies and help to provide insights around campaign performance and marketing initiatives by deep diving into the below:

• How can we utilise data to connect deeper with our consumers through marketing
• How and where should Savills make better marketing investments
• How can we automate data and analytics to deliver consistent flow of insights
• How can we build the right marketing tech strategy to support our growth strategy and how can we develop the business case for investment
• Our access to data has grown significantly and youll be at the centre of shaping how all our data can be used effectively for marketing.

Responsibilities Include:

Marketing Insights & Analytics CapabilitiesResponsible for leading and managing the local marketing insights and analytics capability. Leading and driving the delivery of marketing campaign analysis, campaign reporting, predictive modelling and customersegmentation/profiling. Understanding on how to extract actionable insight, and customer behaviour from digital, social, and web data feeds (APIs). Produce and deliver concise, action-focused insight presentations that have a clear narrative and objective.

Agency Managementpartnering with our key strategic Insights partners to deliver programmes like Brand Tracking, Econometrics modelling and continually evolve and innovate to ensure we have the best programmes to inform our strategic decision making.

Marketing StrategyLeading on the development of analytic approaches to understand customer, market and behavioural dynamics to deliver insights that improve marketing campaigns, brand strategies and investments. Employing a range of quantitative andqualitative techniques that are both innovative and pragmatic to ensure all marketing strategies and plans have rich foundations in data and consumer insights.

CRMCollaborate with central teams to ensure CRM system is acting as an effective sales funnel. Segment data, conceptualize, develop and implement marketing techniques that will drive new customers. Set local customer retention / loyalty marketing strategies.

InnovationUsing insights and analytics, to lead the marketing team and wider business in to the future Real Estate. Be the go to data person for future initiatives such as marketing in the metaverse, marketing automation and personalization.Cross-FunctionalPartnershipBy working together as one team we can exceed consumers expectations. Collaborate with the marketing leadership and functional directors across the business to drive a seamless integration and dat