Senior Marketing Executive

Job Description

Our OrganisationPart of Pearson School Qualifications, the Assessment division combines excellence in assessment with outstanding customer experience. The Assessment division has end-to-end responsibility for delivering on-time, accurate results of high stakes UK and internationalqualifications to our learners and first-class customer service to all our customers.The demand from our customers for assessment information via communications and social media is at an all-time high and looks set to continue.The RoleAt Pearson we put the customer at the heart of all we do, and our customers expect the best customer experience from us in all elements of our qualification delivery and support. As part of our end-to-end responsibility, were looking for an Senior AssessmentCommunications and Engagement Executive, with particular focus on social media, to ensure were meeting the growing demand from our customers for assessment support and information via these channels.The way we communicate and engage is central to our relationship, across all stakeholdersparents, students, teachers, teacher associations and assessment associates.This is a varied marketing role that requires a proactive, well-organised individual able to execute marketing and social media campaigns in a fast-paced environment with support from Senior Assessment Communications and Engagement Manager.This position will form part of the wider social media matrix team and, together, ensure we are pursuing continuous innovation and striving for customer excellence.Key responsibilities

• Monitoring social media channels, ensuring a timely and responsive approach to the monitoring and management of appropriate social media channels, responding to @mentions.
• Working in partnership with marketing team and organic social lead to ensure acquisition and retention goals are delivered and brand/content vs operational comms are working together to drive results.
• Be proactive with creating content including text posts, images and videos in line with brand guidelines.
• Scheduling key messages and content via applications such as Sprinklr and working closely with customer services to ensure no query goes unanswered.
• Deliver customer service that drives loyalty and retention.
• Recording data and analysing the performance of key posts and campaigns.
• Ensure that insights and customer feedback is shared with key stakeholders for assessment to engage with customer voice directly.
• Identify and share trends from social listening tools and feed these back to business leaders.
• Utilise our social media management platform (Sprinklr) to set up workflows to deliver proactive and efficient customer support.
• Support the Senior Assessment Communication and Engagement Manger to develop and execute end-to-end marketing campaigns through all phases of the campaign lifecycle, including some creative development, audience segmentation and targeting, campaign execution,defining lead journeys, nurturing tactics, tracking response, follow up, reporting, etc. using the full marketing mix.
• Work on the production of high-quality marketing content, in all its forms for all channels and for all stages of the customer journey.
• Help manage the Assessment marketing budget. Delivering all marketing activities to the highest quality, on time, within budget and meeting campaign KPIs and goals.

Competencies

• Knowledgeable and passionate about the power of social media in driving positive customer experience.
• A detailed understanding of assessment processes and aware of issues that may impact our customers, monitoring and taking action to positively engageeffectively and empathetically.
• Passionate about customer experience excellence and responsiveness.
• Excellent planning and organisational skills with the ability to formulate and clearly articulate a plan of action. In addition, to provide updates on progress and build-in contingencies.
• Anticipates problems before they may arise, using initiative to deal with issues, recognising when it is appropriate and necessary to escalate.
• Excellent interpersonal and communication skills and an ability to work with tact and diplomacy in dealing with a range of people.
• Excellent stakeholder management skills.
• Positive attitude and flexible approach to work.
• An ideas machine, not afraid to challenge the BAU.
• An understanding or experience of photo and video editingnot essential.
• An understanding or experience of using a social media platform such as Sprinklr or Hootsuitenot essential.
• Proactive and eager to learn attitude, with the capacity for independent initiative.
• Have some experience working with Pardot and Salesforce or similar marketing automation and CRM tools.
• Ability to manage and prioritise multiple campaigns and projects at once.
• Results-driven with the energy and resilience to make things happen.

Your Benefits & RewardWell expect a lot and we know youll do great work, so we give a lot back with some of the best benefits in the business! Along with learning, development and mentoring opportunities, our range of benefits can support the different needs of our diversecolleagues, and their families too. Joining our Pearson family can provide you with unlimited and truly global career progression options, and you can also look forward to exploring our impressive benefits, such as:

• Flexible options for work from home days
• A starting holiday of 25 days plus UK public holidays, and youll earn 1 additional days holiday per year you work with us.
• Generous pension scheme where we match and double what you contribute.
• Maternity, paternity, and family care leave as well as flexible work policies.
• Shares and stock purchase options.
• Healthcare and dental plans, and an employee wellbeing assistance programme for you and your family to help balance work, family and personal life.
• Cycle to work program, gym membership concessions in selected office locations, along with retail and leisure discounts.

RequirementFor interested applicants, this role requires for you to write and submit a cover letter alongside a copy of your CV.Our Recruitment Process We are reviewing early applications therefore we encourage yo