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| Job Location | London |
| Education | Not Mentioned |
| Salary | 45,000 - 64,000 per annum |
| Industry | Not Mentioned |
| Functional Area | Not Mentioned |
| Job Type | Permanent , full-time |
SENIOR ECONOMETRICIAN UP TO £66,000LONDONLeading Charitable Organisation is looking for a Senior Econometrician to join their team.THE ROLE:The Senior Econometrician will have the following responsibilities: To identify opportunities to increase marketing return on investment (ROI) through optimising the media strategy To provide insight value add through commentary and interpretation of reports and presentation of analysis to management. To ensure all campaign analysis is presented in a manner that is clear, concise and understood by all recipients and recommendations are actionable and actioned by the execution teams Lead on the delivery of 3 rd party econometric models. Ensure the findings are presented, understood and actioned by the business. Work with 3 rd party agencies to integrate creative measurement metrics into econometrics evaluation and media optimisation. Provide detailed analysis and Insight into the performance of digital marketing communications to the player base that informs improvements to the base contact strategy. Utilise econometric results to optimise media buying strategy - optimising channel mix, phasing, weight of spend and overall budget allocation across portfolio. To produce post campaign analysis to support future campaign planning and development and improve campaign effectiveness.YOUR SKILLS AND EXPERIENCE:While all are not needed, the following skills and experiences will be beneficial: Minimum 4 years experience in building econometric models and detailed knowledge of how they are best used within a marketing context. Must have direct experience of using econometric outputs to optimise media budgets. Must have working knowledge of phasing, budget allocation & response curves. Must have hands on experience of working with data from a variety of sources - with a particular focus on media data. Must have experience working with large data sets. Must have worked with and understand various data types - customer, transactional, web traffic and have experience in using these for analysis Ability to code in SQL to a high standard preferable though not essential. Use of R/Python preferable though not essential. Must have experience of measurement methodologies in different media channels and have used these to drive marketing comms strategy. Is able to demonstrate where they have used output from econometrics to influence business decisionsTHE BENEFITS:The successful Senior Econometrician will receive a salary of up to £66,000 based upon experience. On top of this, the successful candidate will receive a great holiday allowance, a fantastic working culture, as well as other benefits.HOW TO APPLY:Please register your interest by sending your CV via the Apply link on this page.