Senior Direct Marketing Executive Acquisition

Job Description

There has never been a more important time to join the Age UK fundraising team. Against a backdrop of a broken social care system and millions already turning to Age UK for help, older people are amongst those hardest hit by the current pandemic. Calls to our trusted Advice Line have doubled and requests for telephone friendship have trebled. We have been moved by the public support for our Coronavirus Emergency Appeal, but we must raise vital future funds to ensure we can be there to help and support older people as they rebuild their lives.Our Fundraising team has an ambition to grow our income beyond £60M in the next five years. We are investing in an ambitious Fundraising strategy to help us deeply engage more supporters and partners in our work, so that we can be there for the millions of older people who need someone to turn to.Were looking for someone to join our Individual Marketing Acquisition team who will attract new supporters to support us financially for the first time. The Acquisition team work across a variety of direct marketing channels to deliver campaigns, develop new propositions and new fundraising products. Using audience insight we find the moments that are important for potential supporters and understand their motivations to best engage them with our cause. This is an exciting opportunity for an individual who has experience working as a marketing campaign manager in a dynamic and fast-paced environment. In this role you will be able to develop your direct marketing skills and product development skills whilst working as part of an ambitious and collegiate individual marketing team.This opportunity would best suit a direct marketer who has experience acquiring new/winning back customers/supporters and driving revenue/sales increases as well as experience managing large direct response campaigns. Were looking for someone who is a creative and passionate team player with a keen eye for detail.You will be* Responsible for delivering elements of the Acquisition strategy.* Delivering campaigns autonomously or as part of an integrated approach across fundraising and the wider Age UK group.* Developing excellent supporter journeys for new financial supporters to ensure supporters feel appropriately thanked and welcomed. * Taking a bold approach to innovation to find new ways to engage new audiences and improve existing ones. * Using audience insight to inform supporter engagement decisions. * Working closely with the wider Individual Marketing team in the development of future fundraising strategies. * Working with internal teams and external agencies* Completing financial reporting for your campaignsWhat we offer in return* 26 days annual leave plus Bank Holidays * Annual leave purchase scheme * A fantastic pension * Health cash plan * Annual Season Ticket loan (spread the cost of your commute) * Cycle to work schemeAdditional InformationFor a full list of benefits please click here Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. We guarantee an interview to disabled candidates who meet the minimum criteria. We welcome requests for flexible working.Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them. Required skills

Fundraising

Aquisition

Keyskills :
Fundraising Aquisition