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Senior Brand Manager ICONIC FMCG BRAND

Michael Page Marketing
Job LocationLondon
EducationNot Mentioned
Salary£50,000 - £60,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

The Brand Manager / Senior Brand Manager is the Brand Guardian for ONE of the highest growth potential brands in the UK, with full end-to-end management. Setting the strategic direction to create strong and sustainable brands, the role leads the development and execution of brand plans to deliver on sales & profitability objectives.Client DetailsLeading, global FMCG Business with a portfolio of some of the best brands in the category!DescriptionKey responsibilities will include:

  • Create and shape brand positioning and marketing strategy with consumer & shopper insights at the heart, including setting vision, objectives, strategies and KPIs to drive brand growth.
  • Lead key strategic cross-functional work stream
  • Responsible for leading and aligning the innovation strategy & pipeline
  • Responsible for achievement of financial and market share targets. Full P&L responsibility.
  • Responsible for media & communications strategy; delivering measurable 360 degree activations (ATL & BTL).
  • Develop and coach direct report(s) through professional support, creating a high performing team.
  • Work with the global teams, representing the UK interests and helping influence the global agenda to fit UK needs.
  • Clear ownership of ongoing brand performance, research and external market trends, and analyse data from various sources to build key brand, retail, shopper and consumer insights.
  • Retail visits in the UK market to identify opportunities to strengthen brand development and positioning.
    • ProfileKey requirements include:
  • At least 5 years experience within Product/Brand Marketing (FMCG preferred but not essential)
  • Self-motivated and able to work to own initiative
  • High level of personal organisation and attention to detail
  • Autonomy and ability to drive own agenda
  • A positive can-do attitude with creative flair
  • Strong project management
  • Results driven with strong commercial awareness, including full budget management
  • Capable of problem solving in fast-paced environment
  • Good strategic thinker with desire to create an impact
  • Lots of passion for developing brands
  • Ability to influence stakeholders with confidence
  • High levels of self-awareness and desire to develop
  • Team leader with ability to build strong relationships
  • Strong analytical skills (IRI/Nielsen preferred but not essential)
  • Strong experience in creative/production processes, design and implementation, research and development
  • A good understanding of advertising agencies and the ability to plan, measure and execute marketing campaigns and strategies
  • Strong understanding of product marketing and good experience in managing the marketing of a product and liaising within teams and external agencies ATL/BTL
  • Strong decision making ability, both in tactical and strategic situations
  • Enjoys collaboration cross departments and with agencies
  • Comfortable to adapt to change
  • PC literate - in particular Excel and PowerPoint
  • Excellent verbal and communication skills
  • Degree educated (Business/Marketing preferred) plus additional marketing qualification preferred
    • Job OfferThere is a competitive package on offer!

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