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PPC Search Specialist

Solve Recruitment Limited
Job LocationLondon
EducationNot Mentioned
SalarySalary negotiable
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Our Client is a Large Company, with established locations in Basingstoke, Portsmouth, Southampton, Manchester, Bristol, Brighton, Bournemouth and Chester. They are an ever-growing company, seeing a headcount growth of over 1000 employees and successfully launched 4 new sites in 2020. Growth continues to be the theme in 2021, with new Advised business offerings, a growing sales team and support team across the entire business with further ambitions to open new locations across the UK.The business is outbound, B2C sales from internet generated customer enquiries.Named a "Sunday Times Top 100 Company to Work For" for 7 years running. Additionally, they have been certified by the Princess Anne Royal training awards for the training and development of their staff.This is an exciting opportunity for the right individual to make their mark within a large organisation. You’ll be joining a rapidly growing team of technical & creative people with an annual marketing budget of £35 million.They offer flexible working hours too!Salary & Benefits Package

  • Free parking
  • Flexible hours
  • Working from home days
  • Fun and entrepreneurial office environment
  • Bupa Medical Cash Plan
  • Monthly incentives (Past incentives have included a meal at a top Gordon Ramsay Restaurant, a day at a Spa or a track day driving a supercar)
  • Extra holiday for years of service
  • Death in service benefit
  • Management Development Programme
    • We are looking for an experienced PPC Search Specialist to aid the generation of over 800,000 customer enquiries each year. The role includes contributing to the overall Paid search strategy with an annual budget of over£5 million.Key Responsibilities·Help develop the Companies Paid search advertising strategy and plans, growing profitable lead volume from search channels.·Plan growth strategies for all of the Companies products on paid search channels.·Deliver lead volume growth, whilst balancing Cost Per Lead and Revenue Per Lead KPIs.·Contribute to the evolution of our PPC Strategy.·Manage on a daily basis, specific areas of the PPC campaigns, which you will control. This will include constant optimisation and expansion in order to drive growth.·Monitor results, analyse key website metrics and provide recommendations and strategies for continued improvement.·Creation of landing pages and setting up of multivariant tests to improve web conversion.·Coordinate campaign activities relating to PPC with the internal development team.·Help to efficiently manage the£5 million+PPC advertising budget.·Develop creative and landing page optimisation test plans to improve paid search website conversions.·Develop ongoing testing plans and processes·Constantly optimise and expansion paid search channels in order to drive profitable growth.·Monitor, analyse and report results against key website metrics and KPIs to provide the business with insights, recommendations and strategies for continued improvement.Essential Skills and ExperienceEssential:·Passionate about all things digital.·At least 18 months’ experience in a similar role, with a proven track record of delivering successful PPC campaigns (in-house or agency).·Experience in all aspects of paid search media including Google AdWords, Bing, Display and YouTube.·Experience of multivariant landing page testing.·Experienced in Google Analytics.·Very strong analytical skills.·Excellent reporting skills with a proactive approach.·Ability to work to tight deadlines and deliver results.·Outstanding organisational skills, attention to detail and the ability to prioritise.·Excellent written and verbal communication and literacy skills.Desirable:·Certificated in Google Analytics.·Certified in Google Adwords.Key Competencies:·Reporting skills with a proactive approach.·Excellent interpersonal, verbal and written communication skills.·Excellent time management skills and the ability to meet deadlines.·Excellent attention to detail.·Ability to work to tight deadlines and deliver results.If you this sounds like the perfect opportunity for you, why not apply today!

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