Performance Marketing Lead

Job Description

**At Saga we’re radically flexible which means our colleagues have total autonomy over where they work – home, hybrid or hub. This role has a hybrid element which means our team come together when we need to collaborate.Our people are everything to us. The way they deliver exceptional experiences every day for our customers, for their colleagues. The way they own what they do. Their Whys it like that curiosity. How they always think of others and work together to getthings done. For us, for you, make do will never do. Good enough Not even close. Come and do the best work of your life alongside lovely colleagues. Come to Saga.And right now, we are looking for a Performance Marketing Lead. This will be a hands-on delivery role, leading the management of highly effective acquisition marketing activity that contributes to the commercial trading performance for Home and Motor Insurance.You will take responsibility of the day-to-day management of our acquisition campaigns, managing performance agencies and collaborating with trading stakeholders.Saga as a business is currently going through a digital transformation and this role will play a key part of that by driving growth. This role will be varied and work cross functionally to implement a data-driven roadmap that drives continuous performanceimprovements.We need you to have experience of working in a fast-paced performance marketing role. You will bring a data-driven approach to campaign management, creative problem solving and be able to implement campaign changes in a timely manner. Package DescriptionThe standard benefits when you join Saga include:

• Remote working available where possible
• 25 days annual leaveplus bank holidays, with the choice tobuya further 5 days annual leave per year
• Free private medical insurance after 1 yearsservice
• Workplace Pension
• AXA Be Supported
• A range of reductions and offers from leading retailers, travel groups and entertainment companies

Main Responsibilities

• Day to day management of digital acquisition activity, including but not limited to paid search (PPC), paid social, programmatic and affiliates to ensure KPIs and commercial targets are met.
• Build and maintain strong relationships with agency partners, working collaboratively on performance and analysis to identify areas for improvements and new initiatives.
• Responsible for the reporting and analysis of online marketing channels performance using multiple data sources and market insight, inc. Google Trends, Adobe Analytics, SA360 and SEM Rush.
• Monitor the changes in market and consumer behaviour using market and competitor reports available, bring insight, problem, and opportunity statements to trading stakeholders.
• Work closely with Ecommerce and Performance Analyst to deliver regular performance deep dive, setting the foundation of a data-driven roadmap that guide the implementation of campaign test and learn and new initiatives.
• Support forecasting and bi-monthly reforecasting, providing a view on campaign planning and budgeting that deliver profitable new business growth within set CPA and ROI.
• Support ATL media planning and delivery, including but not limited to TV, radio and press.
• Work collaboratively with the wider marketing team, Product, and Creative team to ensure alignment of creative and customer value propositions is consistent throughout the customer journeys and reflect the core brand message ‘Experience is Everything’.
• Supporting wider business initiatives and project work, including but not limited to developing new initiative campaign proposals, supporting the launch of new propositions, and working through performance impact of changes in regulation.
• Ensure that all customer facing communications and propositions are compliant and meets the standards set out in the Marketing Approvals Process

The Ideal Candidate

• Knowledge & demonstrable success in a digital marketing role for at least 2-3 years.
• Ability to work autonomously and make decisions with some oversight from management
• Proven experience of developing multi-channel digital campaigns across PPC, Display, Affiliates and Social.
• Analytical skills using reporting platforms such as Google/Adobe Analytics
• Highly effective communication skills and the ability to couple business goals with customer needs and translate into digital marketing roadmap for future activity
• Strong stakeholder management and influencing skills to deliver outcomes
• Managing and interpreting customer intelligence to enable business improvements

Desirable

• Experience of Google Ads and Facebook Business Manager
• Experience of using programmatic networks would be highly advantageous
• Experience of a digital marketing role within Financial Services sector

Our Saga Values:

• Precision Pace- Always owning and making things happen.
• Empathy– Always aware of others.
• Curiosity– Always asking why.
• Collaboration– Always one team, the Saga team!

About The CompanyOver the past 70years we have become the UKs specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised forits high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance andthe Saga Magazine.At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value diversity not just because it is the right thing to do, but because diverse teams perform better.Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50as we are champions of age inclusivity. We are an official Disability Confident employer and ensure that our recruitment processis inclusive and accessible and we will make reasonable adjustments as required. For more information on our DEI policies please visit our Saga Careers page.Saga does not accept agency CVs unless specifically engagedonthe role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related toCVs received in this unsolicited manner.#LI-Remote”