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Job Location | London |
Education | Not Mentioned |
Salary | 30,000 - 35,000 per annum |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent , full-time |
Role: Paid Social ManagerLocation: Hybrid 50/50 split between home and office each monthSalary: Up to £35,000 plus bonus, plus benefits and lots more.Its a pacey environment, and youll be working on paid social campaigns across multiple territories and across a number of products too. So theres going to be a bit of variety of challenge to the work itself.To start, youll principally using Facebook and its associated platforms to build, run and optimise paid social campaigns.The platform is semi-automated, and because of some limitations in cross boarder marketing as this is a gaming firm, theres only so much tweaking and changing youre able to make in order to optimise things.Theres a lot of project management, getting everything in order, pulling the creative, content, etc. together for campaigns. Setting things up and executing.Complexity comes in the fact youll be doing this across 8 countries and 3 continents for a global gaming firm. Each with their own limitations or specific requirements when it comes to advertising gaming and gambling related products.In addition, youll be responsible for assessing opportunities of expanding the paid social programme across other platforms outside of the Facebook ecosystem. Getting the accounts set up and approved for marketing in each country, and ensuring any promotionsare run in accordance to local laws on advertising.Lastly, theres the need to really dig into performance data. To identify whats working and whats not. To pull together a roadmap of continuous improvement for campaigns based on targeting strategies, audience segmentation and profiling. Coupled with anintelligent test and learn approach to campaigns.About You and what were looking for