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Paid Media Coordinator (6 months FTC)

LiveNation
Job LocationLondon
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeContract, full-time

Job Description

Role DescriptionThe Marketing Partnerships department is responsible for commercial brand partnerships across the Live Nation family. As part of the continued success within the department, we are looking for a Paid Media Coordinator (6-month FTC) to work across the planning and delivery of our paid media campaigns. The post holder will work closely with our media agencies and festival teams to ensure campaign delivery is optimised, as well as fulfilling a client service role reporting into the Senior Manager, Digital.The post holder will assist the Senior Manager with building and executing digital and social media campaigns across new and existing brand partners. Strong media planning skills, experience in a client service role, and social platform knowledge will be paramount to the successful hire. The Paid Media Coordinator will need to be a good communicator as there will be some client interaction with important partners. The successful candidate will also need to be an effective project manager as the day-to-day work will be liaising with internal departments, brand partners and external agencies. The right candidate will be comfortable managing multiple campaigns consistently, as well as handling ad hoc client requests quickly.Live Nation, part of Live Nation Entertainment is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, e-commerce and artist management. Live Nation seeks to innovate and enhance the live entertainment experience for artists and fans: before, during and after events.Responsibilities

  • Co-ordinating digital amplification that meets brand objectives for new and existing brand partners:
  • Assist in creating cross-platform media plans compassing targeting, creative, placement and formats with spend allocations and delivery volumes
  • Create and update internal budgets for each digital campaign sold
  • Social and digital audience insight gathering working with the festival and Ad Ops teams
  • Manage digital amplification execution:
  • Manage social and digital campaign setup with internal teams and external advertising agencies
  • Handle client services and ensure successful launch of campaigns, including collection of assets and liaising with Ad Ops to ensure campaigns go live as expected
  • Proactively monitor campaign performance working closely with internal Ad Ops teams and external agencies to create regular reports and analysis
  • Work closely with digital specialists to ensure all contracted social amplification activity is delivered
  • Communicate with finance team on media shifts and monthly delivery
  • Analyse areas within workflow that can be improved & create process enhancements that eliminate bottlenecks
  • Digital amplification campaign analysis:
  • Gather and analyse campaign results from relevant teams and create amplification slides for partner debrief decks
  • Work with finance team to ensure financials are correct
    • Qualifications:
  • Experience in media planning (working to CPM’s)
  • Experience in a client service role
  • In-depth understanding of social media platforms, specifically Facebook Business Manager
  • Experienced in digital media tools (Doubleclick, DFP, programmatic offerings)
  • Highly effective at briefing advertising agencies and managing paid execution
  • Strong analytics skills with ability to report on campaign performance, analytics and audience data
  • Strong skills/experience working in Excel and Google sheets
  • Extremely resourceful, team player and works well independently
  • A good communicator both in written and verbal form
  • Flexible, fast learner
  • Comfortable managing schedules and hitting deadlines
  • Strong attention to detail and exceptional coordination skills
    • If you are interested in this role please apply by 27/03/2020.We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities. Required skills
  • Digital Media
  • Media Planning
  • Social Media
  • DoubleClick

    • Keyskills :
    Digital Media Media Planning Social Media DoubleClick

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