Marketing & Trade Analytics Manager

Job Description

INTRODUCTION At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberrysince it was founded in 1856 and is central to how we operate as a company today.We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful,values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.JOB PURPOSE Youll be joining a team with a hugelyambitious, well-funded and exciting roadmap in a role with great scope to shape our data strategy.Youll be joining at the start of the next stage on our journey, so youll have the opportunity to influence our plans as well as deliver them.Youll be implementingand using the most modern tools in the market with limited/no legacy technology and tools holding you back. Youll have a rare opportunity to apply analytics and data science in a creatively-driven businesscombining art and science to create beautiful things.Youll be joining a team that is already using advanced techniques like deep learning, machine vision and AI to drive real value for our business. Youll be working for an organisation that is optimistic, positive, tolerant and respectful but also audacious,ambitious and driven. Youll be working with and supported by an amazing Data Technology function that is a true partner in delivering our strategy. Youll find yourself a team that is passionate about, and invests heavily in, training and development. Andfinally, youll be working on a global scale but in a company small enough that everyone can have their voice heard and make a difference.RESPONSIBILITIES The Digital Trade & Marketing Analytics Manager will have the following key responsibilities: -PeopleManagement: Youll manage and develop a team of analytics professionals -Upskilling: Both yourself and your team are highly valuable, and it is important to ensure you are investing time in developing core skills -Strategy Setting: You will workwith the Commercial and Marketing leadership to help set the teams strategic priorities and to define a 6-12 month analytics roadmap -Delivery Management: Value-led prioritisation of your teams work and ensuring excellence in day-to-day operationaland project delivery -Project Management: You will play an integral part in bringing the Digital Projects strategy to life from ideation through to execution. You will be directly responsible for managing the end-to-end delivery of key projects -InsightDelivery: Youll directly leading on the delivery of important/complex projects - leading the analytical effort, synthesising key insights, creating the narrative and recommending our forward strategy-Horizon Scanning: Youll invest in staying up todate on the latest technology and consumer innovations and trends and working out where they can be leveraged at Burberry-Knowledge Sharing: Youll proactively share key insights and trends on a regular basis with the immediate and wider teamsPERSONALPROFILE A successful candidate will have: -Leadership Skills: Youll be an outstanding people leadermanaging your teams work effectively on a day-to-day basis while also creating an environment for personal learning and growth -Influencing Skills:Youll have a proven track record influencing, engaging with, and responding to senior stakeholders with credibility and impact -Creativity: Youll be an ideas person - you will be a creative thinker, have a hunger for novelty and newness with a keeninterest in innovating through technology -Collaboration Skills: Youre able to work collaboratively with othersunderstanding, respecting, and leveraging different perspectives, skills, and objectives to make the whole greater than the sum of its parts-Delivery Focus: Youll be able to marshal, mobilise and manage cross-functional teams to deliver a clear a great business outcome -Value Focus: Youre relentlessly focussed on value delivery and, taking an evidence-led approach, will always focuson the commercial value that your teams work can deliver -Communication: Youll invest in making sure that the work your team does can be leveraged by as wide a set of stakeholders as possible and will proactively create and seek opportunities to shareyour teams work as widely as possible -Strategic Orientation: Youll combine exceptional skills in managing day-to-day delivery with the ability to create and articulate a credible and compelling longer-term analytics roadmap -Curiosity & Empathy:You love to learn, and this curiosity will lead you to a deep understanding of and empathy for the business & customer and of the objectives and needs of your stakeholdersRequired experience and education:-Youll have a bachelors degree or abovein a quantitative, scientific or engineering discipline -You will have hands on experience and a high level of capability in a data visualisation platform such as Looker, PowerBI, or Tableau -Youll have experience in leading an analytics team supportingmarketing/commercial functions to support fast-paced and operationally focussed trading teams -Demonstrable experience and track record of delivering value in marketing/trading environment through customer analytics, media and campaign planning and targeting,marketing effectiveness analytics, opportunity sizing, personalisation etc -Youll have strong technical skillsextensive hands-on experience in a SQL environment is essential, along with experience in the Adobe or Google Analytics suites -Youllhave experience in leading the delivery of deep dive investigations on complex/important topicstriangulating multiple data sources and working with colleagues across various disciplines to pull together holistic insights and compelling narratives -Youllhave experience in initiating and managing projects from brief to delivery and into BAU operations -Youll have an exceptional understanding of web, digital and emerging technologies - including the vendor landscape and the global ad-tech ecosystem (including,ideally, China) -Youll have experience acr