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Marketing Manager - Renewable Energy

Climate17
Job LocationLondon
EducationNot Mentioned
SalarySalary negotiable
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Our client is a renewable energy organisation helping to facilitate the energy transition demands of the UK and EU by developing and investing into large-scale solar and battery storage projects. The team comprises individuals with a proven track recordin both infrastructure investment and the renewables spheres. They are currently undergoing rapid growth and they require a Marketing Manager to manage the companys branding, marketing, and PR initiatives.Key Responsibilities include:

  • Oversee the production of all brand, design, and marketing content creation.
  • Oversee digital campaigns, mailouts and promotions.
  • Use market research and analysis to direct marketing strategy and planning.
  • Working closely with preferred design partners on the brand development and its application to marketing and sales collateral.
  • Approval and oversight of the creative development of promotional materials, website content, copywriting, digital and social media, SEO activity, advertisements, and other marketing-related projects.
  • Preparation of presentations to partners, investors and landlords.
  • Establish marketing goals based on past performance and market forecasts.
  • Oversee current offerings and come up with initiatives for new products or services.
  • Research and analyse market trends, demographics, competitor activity, and other relevant information to form marketing strategies.
  • Work with the development and operations management to develop detailed marketing plans for all media channels and sales teams.
Key Qualifications and Experience required:
  • Degree level qualification or equivalent relevant experience.
  • Demonstrable experience in marketing within the energy, cleantech or sustainable sectors.
  • A great sense of design aesthetics and ability to engage, brief and manage digital design agency partners.
  • Strong presentation skills with working knowledge of Adobe and other desktop publishing tools.
  • An appreciation of what makes great copy with a good fluent narrative style.
  • Strong organisational and project management skills, confident, forthright communicator.
  • Identifying and segmenting target audiences and creatively devising and leading marketing campaigns across channels that engage, educate and motivate.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
  • Experience in setting up and optimising Google AdWords campaigns.
  • Keep up to date with the latest trends and best practices in online marketing and measurement.
About Us Climate17 are recruitment specialists across Clean Energy & Sustainability markets. Our extensive experience, expert market knowledge and passion for what we do stand us apart.

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