Marketing Manager - Health, Wealth and Careers

Job Description

WTW has bold ambitionswe want to be the best company we can be for our colleagues and clients. Were a leading global people, risk, and capital company with the industrys most accomplished and aspiring talent. Join our Marketing team if you want towork with inspiring people on exciting assignments and expand your career. The role of Marketing at WTW is two-fold to support the companys growth and revenue goals and protect and promote a consistent global brand. As trusted partners to all business segments and regions, the marketing group functions as an integrated global teamproviding comprehensive support through well-planned and executed marketing campaigns.In this position, you will report to a Marketing Director and support the broader Health, Wealth & Career (HWC) segment with an initial focus on the Climate and Resilience Hub. The role holder will need to develop strong working relationships with businessstakeholders, understand the business and go-to-market priorities and be a strong communicator to ensure marketing provides proper global support. Together with senior business leaders and marketing colleagues worldwide, a successful candidate in this rolewill bring thought leadership, collateral, webcasts, events, and a compelling digital presence to life with a primary goal of bringing marketing automation activities and best practices in the B2B space to our HWC businesses.The Role

• Devise and deliver strategic marketing plans by collaborating with business leaders and relevant marketing colleagues across key HWC businesses globally
• Provide informed advice and guidance on marketing programs and supporting tactics, including digital marketing activities, event marketing, thought-leadership, 3rd party partnerships, and initiatives
• Create demand for HWC businesses by mapping out comprehensive marketing funnels that generate leads and improve conversion rates and use marketing automation tools like Marketo
• Drive digital engagement strategies proven by formal testing strategies and metrics.
• Evaluate marketing campaigns and activities, assess effectiveness against KPIs and use this to guide and improve future marketing initiatives
• Communicate effectively with internal clients and marketing colleagues to set expectations, promote client-ready solutions and coordinate/leverage activities
• Lead coordination and prioritization of thought-leadership content plans and calendars, working with business stakeholders and editorial support (internal or external) to drive execution as needed
• Draft and edit content and intellectual capital, create supporting copy for related marketing tactics, and produce marketing materials such as emails, video/podcast scripts, brochures, social media, and website and landing page copy that support executionof primary content deliverables.
• Develop and maintain a good understanding of the full range of services and solutions provided to clients as well as the different markets and buyer hubs that exist across the HWC segment
• Maintain awareness of the competitive environment and an understanding of how marketing strategy and plans are positioned within this to help achieve differentiation and/or a strong presence in the market
• Deliver campaigns within budget and ensure costs are effectively spent

The Requirements

• Experience as a Marketing Manageris essential, ideally gained within professional/financial services or a B2B environment
• Outstanding written and verbal English language skills
• Proven experience in marketing communications across a broad spectrum of offline and online media (e.g., digital, email, social)
• Strong project management and prioritization skills with the ability to lead a high volume of marketing initiatives in parallel with diverse and geographically dispersed teams
• Proven understanding of marketing funnels and hands-on experience implementing digital marketing programs; experience with Marketo or other marketing automation tools is a plus
• Experience working with or demonstrated knowledge of climate and people-related issues (e.g., benefits)
• Exceptional stakeholder management skills and demonstrated success at building relationships and credibility with senior leaders
• Credibility to work with, and influence, colleagues at all levels within the company
• Experience working across multiple geographies and/or globally
• Demonstrated ability to learn about complex business issues and priorities and translate them into marketing execution
• Strong team player with good influencing and negotiation skills and a proven track record of providing support to other team members and building collaborative relationships
• Strong ability to navigate a large, complex organization and to ask questions as needed
• Ability to work autonomously and use own initiative while recognizing when to escalate issues or ask for help

Equal Opportunity Employer