Marketing Manager - Financial Services

Job Description

As the Service Line Marketing Manager you will focus on our Funds service line. You will work extremely closely with our service lines to drive marketings understanding of the challenges and trends that our prospects face and be able to lead the creationof our value propositions and personas and own the subsequent sales collateral that is created.Client DetailsThis company has 4,000 employees dedicated to providing world-leading, specialised administration services in over 30 jurisdictions. This is amplified by the support they offer across our approved partner network which covers a further 100+ jurisdictions.Description

• Drive marketings understanding of industry challenges, trends and predictions.
• Lead the creation of our value propositions and personas.
• Build strong relationships with the service line heads, global sales teams, regional marketing stakeholders and wider senior management, to achieve our goals and help the service lines be successful.
• Lead the development and evolution of our sales collateral library for each service line including, but not limited to, generic presentation decks, case studies and video.
• Develop the service lines case study library to help support and equip our sales teams with the tools and credentials we need to stand out and emphasise our company strengths.
• Own the key service line website pages, optimising them for lead generation.
• Representing the marketing function during the development of new products and services, inputting into the business case, organising client feedback, building the go-to-market plan and preparing a professional, and successful, launch.
• Lead the development and launch of new marketing propositions, ensuring alignment with wider business, sales and marketing priorities i.e. FastTracks.
• Feed context into the regional marketing teams, highlighting available opportunities for revenue growth and influencing the lead generation campaigns run in-region and globally.
• Heavily influence campaign execution assets, from messaging to content to creative.
• Support the internal communications initiatives across the company i.e. Service Line knowledge sharing, masterclasses, internal product launches.
• Work with external communications to raise the profile of Subject Matter Experts through news article or content pieces, or speaker engagements via conferences or webinars
• Influence our content strategy, including our Hero pieces of content such as white papers or Thought Leadership.
• Working with external communications to develop relationships with key industry analysts, ensuring we are positioned strongly in relevant reports.

Profile

• Bachelors degree in marketing or communication preferred
• Proven experience in portfolio, horizontal, vertical, industry or product marketing
• Knowledge of professional services industries in funds is a must. Knowledge in accounting, CoSec, capital markets or private wealth is a good to have
• Professional level written and verbal English communication skills is essential
• Good presentation skills
• Innovative and out-of-the box thinker who likes to challenge the status quo
• Diligent, can do, proactive attitude, willing to roll the sleeves up and get involved
• Ability to build relationships and rapport with senior stakeholders
• Attention to detail and the ability to handle multiple demands in a fast-paced environment is essential
• Previous experience of working within a matrixed environments would be an advantage

Job OfferExciting Marketing Manager opportunity within financial servicesSalary is competitive with progression opportunities.