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Marketing Manager - B2B Exhibitions

Talent Group
Job LocationLondon
EducationNot Mentioned
Salary£45,000 - £55,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Exhibition Marketing Manager - European Exhibitions / TradeshowsCentral London based, Hybrid working (3 set days in office)Generous and negotiable base salary plus Bonus and BenefitsPermanent, Full-time positionThis is a great opportunity for an ambitious and experienced exhibition/tradeshow marketer looking to develop their career into a Senior Marketing Manager or Marketing Director level role.To be considered for this position you must have 3+ years of direct experience leading marketing campaigns for large-scale tradeshows / exhibitions.You will have the opportunity to work on high profile and rapidly growing European Exhibition portfolio that includes a flagship event and multiple launches.The roleWe’re looking for an experienced Exhibition / Tradeshow Marketing Manager to lead the marketing campaigns for European events portfolio and support the Marketing Director in developing a young and newly recruited (and ambitious) marketing team.You will create and deliver multi channel marketing campaigns (email, web, digital advertising, social, media partnerships, content marketing, direct sales, and sometimes traditional press advertising) to:

  • create awareness of the exhibitions
  • generate leads for the sales team to convert
  • drive direct visitor registrations
This role will require a lot of research, planning, delivery and analysis skills.Your days will be varied; you could be creating an email campaign one day, planning social posts the next, reviewing your Google ad performance the next, negotiating a partnership with an association or media owner the next.This role has people management responsibilities.The person
  • You must have at least 3 years of direct experience leading marketing campaigns for large-scale tradeshows / exhibitions.
  • You need to know how to market established and launch exhibitions.
  • Multi-channel exhibition or tradeshow marketing experience with direct knowledge across social, email, web and content marketing.
  • Confident in finding and securing new media partners.
  • Previous leadership / management experience is advantageous.
  • A natural communicator.
  • You must be highly organised and able to prioritise effectively.
  • Analytical and creative marketing skills.
  • Excellent copywriting skills.
  • Highly skilled at managing large volumes of data and data segmentation.
  • Able to analyse campaign performance to make data-informed decisions quickly.
  • A flexible, helpful and collaborative person who is happy to support the teams marketing efforts.
The company are a global leader in b2b events, they produce and own large-scale b2b conferences, exhibitions and tradeshows.Our client cannot provide working visas/sponsorship for this opportunity. Please contact Helen Yarrow at Jackson Barnes Recruitment for more information on this Exhibition Marketing Manager job or other similar positions.Jackson Barnes Recruitment delivers international recruitment solutions within the events, media, and publishing sectors. Jackson Barnes places from Graduate up to MD level in the following positions:
  • Researchers
  • Conference producers
  • Event Marketing professionals
  • Sales professionals - delegate, sponsorship & Business Development
  • Event Managers
  • Editors
We recruit for organisations in the UK and overseas with success in London, Dubai, New York, Singapore and Australia

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