Marketing Manager - 6 month fixed term contract

Job Description

At M&G our vision is: to become the best loved and most successful savings and investment business and were looking for people who are excited about joining us on our journey. Were digitally transforming and investing heavily in technology and innovationto develop new and improved customer propositions that really raise the bar for our customers. To help us achieve our vision were looking for exceptional people who live our values and behaviours and who can inspire others; embrace change; deliver resultsand keep it simple. We know that an inclusive environment makes us more accessible and ensures we attract, engage, promote and retain exceptional people. We welcome applications from all individuals regardless of age, gender/gender identity, sexual orientation,ethnicity/nationality, disability, or military service and welcome those who have taken career breaks. We will consider flexible working arrangements or home working arrangements for any of our roles. What you can expect from us: We are committed to creatingan environment where you can be exceptional at all you do. To help us deliver this, we promise to: Challenge Your Limits by creating a stimulating working environment and providing opportunities for you to be involved in meaningful and challenging work SupportYour Aspirations with a commitment to learning and development that helps you achieve and build your experience with people who want you to succeed Value Your Input whereby leaders and managers will involve you in key decisions, listen to your thoughts andrecognise the important contribution you make Balance Your Life through a work life partnership that focuses on making this an inclusive, diverse and friendly place to work and offers the flexibility and support that enables everyone to be at their best Howdo we support our employees: All M&G plc employees will be supported in the workplace through our M&G Employee Assistance Programme (EAP). If you need counselling, confidential financial or legal advice. The service is available 24 hours a day, 365 days ayear and offers access to qualified professionals who can provide specialist information, advice and support on many issues. It offers a broad range of services, including help with family issues, maintaining work/life balance and mental health support. TheRole: This role is responsible for supporting the delivery of the UK Channel marketing strategy. The primary focus of the role is the end to end management of client-led, digital-first, marketing campaigns, with a particular focus on delivering content acrossthe various formats, audiences and channels. The role will also support lead nurturing and other digital marketing initiatives, working across various adviser and customer segments, products and brands, as determined by the strategy. Key Work Level Accountabilities:Experienced Colleague: Accountable for providing a quality service or product to customers and stakeholders, using skills/experience built through significant practical experience or training For team leaders, accountable for ensuring the team the role supportsis delivering a quality service or product Works within established frameworks and procedures, with the freedom to interpret them to solve a range of problems Delivers outputs that are clearly defined, using discretion over how to achieve them Makes suggestionsfor improvements to the work of the team, based on previous experience and knowledge of similar situations Key Responsibilities for this role: Develop and deliver marketing campaigns to support UK Channel marketing programmes across different client segmentsand brands Create and deliver innovative, fully-integrated D2C, B2B and B2C campaigns across the marketing mix, including both owned and paid channels Create campaign marketing objectives, KPIs and budget proposals, from brief through to ROI Monitor the effectivenessof activities against expectations to ensure campaigns and/or content is fully optimised, measured by conversion activities Support lead generation and nurturing to support growth initiatives and distribution channel plans Ensure the consistency of materialswithin the overall brand guidelines Responsible for maintaining marketing literature and UK websites, ensuring content is accurate and up to date Keep abreast of competitors, trends in the industry, regulatory changes etc. Support other key internal marketingprojects as required Ensure that all marketing activities comply with UK regulatory requirements, Conduct Risk (Customer at Heart) and Treating Customers Fairly requirements of FCA Key Knowledge, Skills & Experience: Several years relevant experience gainedin financial services marketing to either an adviser or customer audience (D2C, B2C or B2B) Strong investment and pension knowledge across funds and products Experience in the Digital Media space across paid, owned and earned, with a focus on thinking digitallyand differently Successful track record in developing marketing campaigns and support from idea creation, development and delivery, with a data-driven approach to optimising performance Broad range of experience across all types of digital marketing activitysuch as mobile, email and content marketing, display, programmatic, search and social advertising as well as traditional marketing such as adviser support and customer facing material Excellent project management skills, specifically the ability to prioritiseand meet deadlines Experience of range of MarTech and analytics tools, such as Google Analytics, Salesforce, Adobe (Experience Manager and Analytics, Eloqua, SiteImprove, Aprimo, TwentyThree, and HootSuite) Ability to write good, clear, modern but grammaticallycorrect English and to be able to flex styles dependant on audience Educated to degree level. Relevant post-graduate marketing would be an advantage Work Level: Experienced Colleague Recruiter Name: Phoebe Ewers Closing Date: 10th October 2021 We live by fourbehaviours at M&G and we ask all our employees to: Inspire Others - Support and encourage each other, creating an environment where everyone can contribute and succeed Embrace Change - Be open to change, willing to be challenged and able to adapt quickly andimaginatively to new ideas Deliver Results - Focus on outcomes, set high standards and deliver with energy and determination Keep it Simple - Cut through complexity and bureaucracy, be clear and decisive and never overcomplicate things