Marketing Data Scientist

Job Description

Company description:The new E.ON is one of the strongest operators of European energy networks and energy-related infrastructure, as well as a provider of advanced customer solutions for more than 50 million customers. With a total of over 75,000 employees we are represented in 15 countries. This makes us ideally positioned to help drive Europes energy transition.By focusing on two sustainable growth areas and with the acquisition of innogy, E.ON fully commits itself to the fundamental transformation of the energy world. As one of Europe’s largest energy service providers we will actively drive the energy transition in Hungary and Europe. Combining the expertise of both companies will also make E.ON a pioneer in developing new and innovative energy solutions and attract the brightest minds in the energy sector.Job description:We are looking for a data whizz, a story-teller, a strategist - or in other words a Marketing Data Scientist to analyze complex marketing and customer data and present insight-led stories that inspire action. As a Marketing Data Scientist on the Marketing team, you will join an organization whose mandate is to drive E.ON Next’s revenue growth with special focus on our online acquisition. This includes facilitating discussions with Strategic Marketers to understand marketing objectives and define KPIs, distilling customer and marketing data from various sources and presenting actionable insights through the art of storytelling.Here’s a taste of what you’ll be doing:Develop and implement an audience data strategy that spans all campaigns run out of E.ON Next;Identify and utilize internal and external data sources to build comprehensive segmentation strategies;Drive tactical campaigning such as driving offline customers online;Identify demand signals from first party and third-party customer data and partner with marketing and sales team to create targeted marketing campaigns and next best offers;Make use of data and analytics to fuel campaign or content ideation, design, and implementation and deliver actionable insight;Partner with marketing and sales stakeholders to design experiments and A/B tests that have clear goals and can be clearly interpreted, reported on and concluded from;Develop a rigorous, analytics-enabled, testing framework to drive real improvement in campaigns and customer engagement;Extract, transform and blend a diverse data set of data sources from systems and relational databases (e.g., CRM, SQL, Adobe Analytics) using tools such as Excel, Alteryx, SQL and Tableau;Flag and monitor data quality to ensure confidence in the data used for analysis;Be a great data storyteller. Synthesize complex data sets into clear, concise, and compelling insights that inspire action through powerfully engaging narratives that drive growth for our brand and business;Establish and advance use of a campaign management system, exploiting its function as a marketing tool to maximise renewals, cross-sell and engagement with the brand.Profile description:We are looking for someone who has the following experience and skillsExtensive experience as Data Scientist or Marketing Analytics or similar roleSolid experience in building and activating an integrated data strategy across channels and campaign types and based on first and third party dataStrong analytical skills with the proven ability to work through large amounts of data and transform it into actionable initiativesExpert knowledge in data modeling concepts, especially for customer value and customer segmentation and subsequent implementationAbility to package and communicate analytical information in a digestible waySolid knowledge of Martech tooling, incl. CDP and retention/prevention platforms and A/B automationExpertise with Tableau and with some scripting and/or programming experience (esp. Python)Experience with product marketing in utility sector (energy, telecom) and/or with startup a plusBS degree in Engineering, Computer Science, Math or a related technical field or equivalent