Marketing Campaign Executive - Hybrid Working

Job Description

A highly successful, global, online gambling company, currently in a phase of expansion, is looking for an experienced Marketing Campaign Executive to join the Brand and Communications team, helping to build and deliver the global strategy. This is a uniqueopportunity for a talented, self-motivated individual looking to gain more experience in TTL campaign marketing.You will be in a hybrid working structure, along with a competitive salary, you will also receive 24 days holiday + bank holidays, an annual bonus, complimentary drinks, fruits and snacks, free private healthcare, and an enhanced pension.The successful candidate will report into the Marcomms lead, work directly with internal stakeholders and be responsible for delivering the creative for digital, ATL and CRM communications. You will need experience of working with multiple stakeholders (includingcreatives) in a fast-paced environment and hands-on experience of managing the end-to-end creative process, primarily on digital marketing but also potentially on ATL campaigns.As Marketing Campaign Executive, your responsibilities will include:

• Supporting the Marcomms lead to deliver the creative for all global digital products, brand, acquisition & retention across website, mobile/desktop programmatic, paid, and organic social and ATL channels
• Initiating and managing the creative brief and process for all markets - including briefing copywriters, designers, approving concepts, gaining approval from compliance/brief owner, organising translations and supply of final assets to brief owner
• Taking all necessary steps to ensure everything reflects the global brand look and feel as well as tone of voice, making sure there is brand and creative consistency in all output
• Supporting the Marcomms lead on global planning, working with stakeholders in the digital, performance and product teams to plan the annual Marcomms calendar and update monthly/quarterly
• Leading global competitor reviews, creating monthly reviews of competitor activity, working with country leads and external agencies as appropriate. Make recommendations following this review to enhance their creative output to improve overall creativeperformance
• Benchmarking the offline/online activity vs competitors and work with the creative team to create quarterly brand and competitor reviews.
• Planning, managing, and executing the CRM network promotions for key markets (existing & new)
• Reviewing network promotions from games providers and make decisions on which ones should be promoted with ads across the digital platform
• Developing creative for network promotions and manage the approval process
• Reviewing performance via PCAs
• Assisting with weekly CRM promotions and Direct Mail when required

We are looking for a Marketing Campaign Executive who has the following skills and experience:

• Previous experience in a similar roleworking either agency or client-side
• The ideal candidate would have worked in a multidiscipline structure where digital channels are used to leverage and benefit from ATL campaigns
• Experience in developing and executing digital campaigns
• Good eye for competitor and other industries to ensure the business is at the leading edge
• Experience of best-in-class marketing
• Experience in directly working with marketing and creative agencies
• Excellent written and verbal communication, Excel, and PowerPoint presentation skills. Solid attention to detail
• Strong understanding of current concepts, strategy, and best practice

To apply for this role as Marketing Campaign Executive, please click apply online and upload an updated copy of your CV.Candidate Source Ltd is an advertising agency. Once you have submitted your application it will be passed to the third party Recruiter who is responsible for processing your application. This will include holding and sharing your personal data, our legal basisfor this is legitimate interest subject to your declared interest in a job. Our privacy policy can be found on our website and we can be contacted to confirm who your application has been forwarded to.