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Legacy Marketing Manager

NL Recruitment
Job LocationLondon
EducationNot Mentioned
SalaryNot Mentioned
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Legacy Marketing Manager, an opportunity to join an International Animal Welfare Charity based in Central London.You will join a very successful legacy team. Legacy income provided the largest area of fundraising income within the charity. Growth in both the numbers and values of legacies pledges is due to the outstanding work of the legacy marketing team and the generosity of their supporters.As the Legacy Marketing Manager, managing two Legacy Marketing Officers, you will drive initiatives that will continue to increase marketing to warm supporters and wider prospect groups, along with stewardship programmes.

  • Manage activity that builds and stewards legacy enquirers and productive pledger relationships to maximise long term legacy income.
  • Work with all Fundraising Managers to ensure fundraisers are trained on legacy marketing and stewardship, able to deliver on legacy KPIs.
  • Plan, implement, monitor and evaluate agreed activities and promotions to encourage supporters to leave a legacy and to steward enquirers and pledgers.
  • Collaborate with peers on the development of an events and stewardship programme designed to raise funds, recruit new supporters, deepen engagement with existing supporters and promote legacy giving.
  • Set, manage and control Legacy Fundraising expenditure budgets and prepare quarterly budget reporting.
  • Lead, manage and motivate staff engaged in legacy marketing and stewardship, including planning and performance & development Reviews, ensuring they have objectives, financial targets and KPIs derived from the strategy.
    • Our client is looking for an experienced Legacy Marketing Manager, with a successful track record in Legacy Stewardship Programmes & Legacy Fundraising, including:
  • Able to identify new business opportunities, planning new activities and managing change from Legacy Fundraising and Legacy Marketing
  • Experience of cultivating and stewarding long-term relationships within Legacy Pledgers. Experience of developing greater engagement/loyalty through various marketing techniques and face to face interactions
  • Solid experience of budget management and financial planning, including reporting on KPIs such as Legacy pipeline, pledger development, retention and net income.
  • Events management: experience of complex events management within the charity sector especially Stewardship events
  • Proven track record in team management, developing, monitoring and driving up performance of at least one direct report.

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