Lead Analyst BI, Customer Analytics, Marketing, London

Job Description

Lead Analyst (BI, Customer Analytics, Marketing, London)About Our ClientThe client are a well-known and extremely well respected brand in their industry and are the clear market leader in the UK. They have incredible presence in their market and pride themselves on providing best in class product whilst keeping the customer at the heart of their innovation. This role presents a great opportunity for an ambitious individual who is looking for a brand with great culture and exceptional product.Reporting into the VP of Marketing, you will play a central role in supporting data-driven strategy, marketing & commercial decisions at Board level and with the team.This role comes with a wide remit to lead:-Analytics strategy & development: Lead the development of Customer analytics, working with internal Data specialists to define a roadmap for more sophisticated analysis, predictive modelling and data-Delivery of key customer Insight: to the Senior management team, Product leads and Marketing Group-Continuing to develop our Attribution & LTV models-Looker BI: You will lead & manage our Looker BI reporting tool. There has been a significant investment in training across the team and in development of a series of dashboards & reports, which help all members of the team self-serve daily and hourly insight. You are the go-to person for support on Looker, to Quality check outputs and to help create new reports as needed-Marketing & CRM Performance measurement: Jointly lead (along with the Head of CRM) a bi-monthly Marketing and CRM activity review, presenting to all the commercial and marketing group. This covers major initiatives, launches, CRM campaigns etc.-Data & Analytics stack: Oversee the management of a full data analytics & technology toolkit. Youll lead best in class solutions to help us gather, store, process, analyse and share through the business-Team leader & collaborator, particularly with CRM & Marketing heads: Youll work in close collaboration with our VP of Marketing, CFO, Search and Digital marketing specialists to develop customer-centric strategies that deliver against sales and profitability targets. Youll heavily support in setting strategies for pricing/promotions, product and marketing-Make the business case to build the Data & Analytics functionAs value to the business and ROI is proven, we are open to expanding the analytics team.Requirements:-Skilled Analyst with hands on experience of BI & Reporting tools - ideally within digital product, marketing and/or trade (more than one not essential, but desirable) with 5+ years experience-Highly numerate, ideally with a bachelors degree (or equivalent) in Maths, Statistics, Engineering, Computer Science or similar-Regular & strong user of SQL, Python; Understanding of, and practical use of, Python, R , SQL and/or similar programming language-Advanced Excel and/or Google Sheets skills are essential, for the manipulation of and sharing of insights/data to the team. Operates on the Google sheets/slides/Docs /Gmail environment-Experience with managing data in a data warehouse, including identification of data quality issues and data structure improvements-Fast learner or expertise of using BI tools - particularly Looker (Tableau and other similar drag & drop tools are also a positive)-Campaign measurement experience : track record of measuring large seasonal marketing campaigns a plus; understanding the importance of seasonal bias and time periods will be key to this role-Experience with the Google & Amazon tech stack a major positive - especially Google Analytics , Google BigQuery and Amazon AWS-Bonus points for experience of machine learning and modelling techniques.Sound like you Apply now or contact me at with your CV for more info. Required skills

Keyskills :
marketing and business intelligence and repting and analysis and modelling and crm and programming and customer insight