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Junior CRM Executive

Inspiring Interns & Graduates
Job LocationLondon
EducationNot Mentioned
Salary£28,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time or part-time

Job Description

Working as part of the Product Marketing team, this role is to support the CRM function in implementing Marketing and Operational comms. Your focus will be to support the Operations Team in implementing flows to improve our Source of Funds approval rates,KYC pass rates and ensure we have the right messages to protect our players against any gambling harm. You’ll also support the CRM Team in implementing automated comms journeys, such as players who have only deposited once or players that are churning to improvethe ongoing retention and lifetime value.Your focus will be to provide support to the CRM team in the delivery, review and on-going optimization of the CRM Marketing Strategy; being responsible for the day to day implementation of the CRM strategy, including campaign management. WHAT YOU WILL DO

  • Keep abreast of pan industry initiatives and monitor competitor activity, highlighting areas for development
  • Fully responsible for coordinating the execution of marketing campaigns, including:
  • Updating the promotional campaign calendar.
  • Creation of email and banner assets, proven HTML would be beneficial.
  • Undertake relevant testing and approval processes across the team.
  • Build the required dotdigital programs/campaigns for sending.
  • Weekly ROI reporting against set KPIs.
  • Proactively identifies opportunities to maximise customer contact and increase ROI.
  • Work alongside the wider team to keep abreast of performance to drive email campaigns and promotions.
  • Ensure all messaging is on brand.
  • Required to assist in the development of promotional planning and be responsible for the implementation of the promotional calendar using dotdigital, and other CRM tools.
WHAT WE’RE LOOKING FOR
  • Excellent written and verbal communication skills to handle multiple teams.
  • Must speak fluent English.
  • Meticulous and very detail oriented.
  • Experience in a customer facing role would be advantageous.

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