Individual Giving Manger / Direct Marketing Specialist

Job Description

Individual Giving Manger / Direct Marketing Specialist who has experience project managing a portfolio of direct marketing campaigns across a range of channels, ensuring consistency of tone and message across all communications is requiredto join our team at The Army Benevolent Fund (ABF), which is the Army’s national charity, supporting soldiers, veterans, and their immediate families in times of need.SUPPORTING STATEMENT REQUIRED: A Supporting Statement is required with your CV to be considered for this vacancy. The supporting statement should highlight your skills and experience that are relevant to this role and explain why you wouldmake an ideal candidate for this position.SALARY: £42,000 per annum + BenefitsLOCATION: Hybrid / Work from home and the office in Victoria, London (The Charity currently operates a minimum of 2 days per week in the office)JOB TYPE: Full-Time, PermanentJOB OVERVIEWWe have a fantastic new job opportunity for an Individual Giving Manger / Direct Marketing Specialist who has experience project managing a portfolio of direct marketing campaigns across a range of channels, ensuring consistency of tone and message acrossall communications.Working as the Individual Giving Manger / Direct Marketing Specialist you will report into the Assistant Director of Fundraising, Individual Giving and Philanthropy where you will coordinate and be responsible for delivering the Individual Giving programmeusing Direct Marketing techniques across a range of channels, maintaining a consistency of tone and message across all communications. The focus of the campaigns is to meet an agreed level of income from cash appeals, regular giving and online donations.As the Individual Giving Manger / Direct Marketing Specialist you will project manage a portfolio of Direct Marketing campaigns, including direct mail, Face to Face, gaming products, digital and social media activity, press inserts and advertising. In doingso, you will manage agency relationships, expenditure and income tracking and delivery, reporting across a range of KPIs, briefing suppliers, overseeing regular data selections, exports and imports, copywriting and managing the creative processes.You will also line manage the Individual Giving & Supporter Care Assistant and to provide cover for all elements of their work including handling queries from supporters by phone, email and post, financial processing and updating Raisers Edge database.APPLY TODAYIf this job looks like your ideal position, then please send in your CV and Supporting Statement as soon as possible for our Recruitment Team to review.SUPPORTING STATEMENT:Your supporting statement should highlight your skills and experience that are relevant to this role and explain why you would make an ideal candidate for this position.DUTIESAs the Individual Giving Manger / Direct Marketing Specialist your duties will also include:

• Monitor, evaluate and forecast the performance of each campaign

• Ensure that data analysis, market segmentation and audience understanding forms the basis of all decision making

• Implement and maintain appropriate supporter journeys, on and offline, including managing regular updates and thank you letters

• Compile monthly reports and end campaign reviews

• Plan and schedule the workload working with various external agencies

• Write creative briefs for external agencies

CANDIDATE REQUIREMENTS

• Previous experience in a direct marketing role

• An understanding of general fundraising principles and good practice

• Experience of successfully delivering Individual Giving Programmes

• Knowledge of office administration systems

• Knowledge of CRM databases, data entry and financial processing

• Excellent written and verbal communication skills

• High attention to detail

• Effective time management

The Army Benevolent Fund (ABF) is an Equal Opportunities EmployerNO AGENCIES PLEASEHOW TO APPLYTo be considered for this job vacancy, please submit your CV and Supporting Statement to our Recruitment Team who will review your details.JOB REF: AWDO-P11467This job is being advertised by AWD online on behalf of The Army Benevolent Fund (ABF)