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Head of Strategy

Walker and Sloan Ltd
Job LocationLondon
EducationNot Mentioned
Salary60,000 - 80,000 per annum, inc benefits
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Walker and Sloan are proud to be working with a Global B2B Marketing Agency with their HQ situated in London. Due to some fantastic growth they are now looking to appoint an experienced Head of Strategy to their team. In this role you would be responsible for:

  • Deep involvement with client discovery to understand our clients business, brand purpose, demand generation opportunities and their products - you will immerse yourself in their customers vertical markets so you can deliver highly relevant campaign strategies.
  • Co-leading client-facing creative briefing meetings or workshops to establish marketing goals, challenges, needs and opportunities.
  • Interpreting and articulating data-driven audience, market, and competitor research to develop exciting and compelling insights that help create messaging frameworks and buyer/user journeys
  • Work closely with the Creative Director and Head of Content, to create emotionally led Single Minded Propositions (SMPs), and Reasons To Believe (RTBs).
  • Running internal brainstorming and planning sessions to discuss and develop creative strategies, ideas, propositions, customer journeys, UX maps and multi-channel activation plans across a mix of content and digital mediums.
  • Being actively involved in writing and delivering pitches, proposals or presentations for new business and client growth opportunities.
  • Help knit together our various in-house departments, to perform as one.
Our ideal candidate:
  • Holds an advertising, marketing, or business degree (or equivalent), or 5+ years experience working in B2B planning departments for advertising or integrated marketing agencies.
  • Can quickly understand new vertical market segments and build deep understanding of B2B buyer personas, decision-making units and buying cycles .
  • Can independently craft SMPs (Single-Minded Propositions), RTBs (Reasons to Believe), Human Truths and Value Propositions to form briefs that will inspire creative thinking, brilliant ideas and of course award wins.
  • Examines and analyses audience/market/competitor data and turn it into key insights useful for informing strategic and creative thinking.
  • Understands the creative planning process for brand identity, brand development, awareness, and demand generation programmes.
  • Works in collaboration with creative teams and other agency departments leads (research, creative, digital, client services) to orchestrate effective marketing programmes that deliver on client goals and needs.
  • form briefs that will inspire creative thinking, brilliant ideas and of course award wins
If interested, please contact Lee Curry at Walker and Sloan.

Keyskills :
Digital StrategyMarketing StrategyB2B Marketing

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