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Head of Marketing-Fintech

eFinancialCareers
Job LocationLondon
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

HEAD OF MARKETING & GROWTHScale up fintech£80-95000 + BONUS, BENSBASED CITY, LONDONReporting into the CEO, you will be responsible for leading and developing the marketing activity (aimed at the SME market). The role will be a broad role encompassing all aspects of marketing with a particular focus on digitalThe business is developing a market leading digital platform, has a track record of successful lending to SMEs and developing partnerships with leading UK banks. The business is now preparing to relaunch under a new brand with an enhanced SaaS business model.Reporting to the CEO, you will design, support and deliver marketing strategies across the business to drive revenue growth across the UK initiallyYou will be responsible for translating business objectives into marketing strategies and go-to-market plans to ensure that brand perception, customer and partner acquisition and retention goals are achievedKey responsibilities:

  • Delivering a scalable inbound lead generation strategy to help drive the growth of the business
  • Responsible for all aspects of end-to-end campaign management, including email; website; digital marketing; events; analysis; data segmentation, targeting, copywriting; and social media.
  • Develop, design, and execute marketing plans and tactics across the entire marketing mix, including content marketing (e.g. blogs, thought leadership, white papers, webinars, videos, etc.)
  • Working with the leadership team to create compelling content to support lead-generation campaigns and audience growth.
  • Building strong, trusted internal stakeholder relationships with the sales teams.
  • Design and control budgets and allocate resources amongst projects.
About you:
  • Strong experience at a senior level in marketing, with a proven track record in marketing financial services (B2B) or fintech environment
  • Ideally you will have experience in a start-up or scale-up business or launching a new business
  • A healthy interest in martech and growth hacking tactics
  • Experienced using marketing automation platforms eg.HubSpot, Marketo or Pardot
  • Strong appreciation for the importance of brand and ideally with experience of raising the brand profile of either a new business, rebranded business or challenger brand
  • Excellent copywriting and communication skills, with natural story-telling abilities
  • Track record of planning and executing results-driven marketing campaigns with experience working with or managing agencies.
  • Demonstrable experience in the development and delivery of successful data-driven marketing plans
  • Experience in CRM systems and marketing automation platforms
  • Ability to report and present to senior management
  • Proven experience hiring and leading skilled and effective teams, adept at identifying and bringing out the necessary skill sets.
  • Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords is preferred
Interested Please send your cv or get in touch with me atThe SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.

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