Head of Digital Merchandising and eCommerce

Job Description

Greene King is the countrys leading pub company and Brewer, first established in 1799. At Greene King its not just pints that we want you to pour, we want people who can share our purpose and Pour Happiness into Lives. We are on a transformational journeyfor both customers and colleagues which will make us the pride of British hospitality. With over 40,000 people working across our 1,600 pubs, our breweries and two support centres, a career at Greene King has no limits.Head of Digital Merchandising and eCommerceThis is an amazing opportunity to help create and deliver the digital merchandising strategy for Greene King and its brands. The Head of Merchandising & eCommerce will be responsible for the merchandising strategy for all customer facing digital products,including websites, apps and bookings (table + room/hotel) platform. Managing a growing team of Digital Merchandisers, responsible for the planning and execution day to day trading activities including content and campaigns across the websites, app and bookingplatforms. The role will be focused on our 1,600+ managed pub business and their respective brands and websites such as Hungry Horse, Chef and Brewer and Greene King Local Pubs, with some involvement in other areas of Greene King such as the brewery and ouronline beer shop.This role can be home based the majority of the time, with travel to one of our offices in Burton Upon Trent, London or Bury St Edmunds on a fortnightly basis.Key Responsibilities

• To work closely with the Head of Product and UX to define the digital merchandising strategy for the business
• Responsible for leading the implementation and delivery of the digital merchandising strategy
• To make a step change in how our websites are managed with our new DXP capability
• Identify at planning level content requirements to leverage the new DXP capability
• To own and manage the digital merchandising plan for our digital products and brands
• To lead the team responsible for execution of day-to-day trading activities, e.g. content and campaigns, across websites, app and booking platforms.
• Responsible for delivering the best possible user journeys as part of digital merchandising
• Create a culture of test and learn with multiple experiments across the estate
• Take ownership of web performance KPIs, including conversion and customer experience metrics
• Use customer insight and tracking studies as well as analytics to improve journeys and conversion and the user experience
• Collaborate with various teams across Digital & Marketing to ensure we are offering the best possible customer experience.

About You

• Experience as Head of Digital Merchandising, Head of Online Trading, Head of eCommerce, Senior Digital Merchandising Manager or senior content roles.
• Experience creating and implementing digital merchandising strategies across multi brand and multi-channel
• Experience managing day to day trading activities across multiple websites, brands and platforms
• Extensive experience working with digital experience platforms like Sitecore, Adobe Experience Manager or similar.
• Experience of managing eCommerce platforms
• Excellent stakeholder management with the ability to communicate and influence those around you.
• Willing to adapt at pace to the changes and needs of the business and project context
• Inspires others to be passionate about delivering an exceptional customer experience
• A genuine desire to work within the pub and restaurant sector
• Creates a positive environment that supports others to be their best

What you can expect from us

• Competitive salary and pension contribution scheme
• Private Medical insurance
• Discounted Health Screening
• Option to purchase discounted Dental Insurance
• Life Assurance
• 33% discount for you on food and drinks across all our managed sites and 15% for your friends and family
• 50% discount for you at Greene King Hotels/Inns and 25% discount for your friends and family
• Access to company perks portal for regular retailer discounts
• 33 days holiday (including bank holidays) and the opportunity to buy 5 additional days
• Free onsite parking
• An employee health, wellbeing advice and guidance service
• As one of the industrys leading apprenticeship providers, we can offer training and development at any stage of your career, whatever step you decide to take

Corporate Social ResponsibilityWe also want to be a positive force for good, having a social purpose that threads through every part of our business, whether it be through caring for the planet, caring for our communities through our hugely successful partnership with Macmillan (raisingover 10 million pounds!) or caring for our people, creating life opportunities for all through innovative social mobility programmes. We are on an incredible journey and our goal is to be the pride of British hospitality.Inclusion and DiversityAt Greene King were setting the bar for Inclusion & Diversity. We are on a journey towards Everyday Inclusion where everyone feels welcome, can thrive and truly belong. With external commitments like the Valuable 500, If Not Now, When and our Calling Timeon Racism manifesto, our community partnerships and the support of our 4 internal Employee Led Inclusion Groups we have a clear plan based on education, awareness and activity thats already making an impact. We value the diversity of our people and are workingto increase this, by joining us on this journey you can help us to shape our future inclusive culture.