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Head of Digital and eCommerce

Focusrite
Job LocationLondon
EducationNot Mentioned
Salary£50,000 - £60,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Head of Digital and eCommerceBased: High Wycombe, London or Remote (with weekly visits to High Wycombe)Salary: Up to £50k base, plus £10k OTETerm: Full-time, PermanentAs the Head of Digital and eCommerce, you will own the vision and strategy for our direct to consumer online business and digital marketing across all brands (Focusrite, Focusrite Pro and Novation). You will have the ultimate goal of profitably managing revenue through our own eStore and global marketplaces, while minimising the impact on, and being respectful of, our traditional routes to market.You will be a highly analytical, detail oriented and commercially focussed professional who has seen previous success in developing and growing an eCommerce business. As a proven leader, you will be able to pull together and motivate a cross-functional team to deliver on your vision while also balancing the requirements of our direct to consumer channels against the wider objectives of the business.You will be a savvy digital marketer with experience of creating effective online acquisition and retention strategies using a range of online channels and CRM tactics. You will also have experience in developing high-performing digital marketing teams.Ideally you will have experience of the MI industry, knowledge of our product ranges and an understanding of the customer groups we speak to.Core responsibilities include;

  • Develop and execute our global direct to consumer strategy to deliver agreed revenue and contribution targets.
  • Working with the Online Product Owner, define and work towards a best in class user experience and customer journey for our websites, maintaining a full testing and improvement backlog.
  • Continually track, analyse and optimise online customer journeys and site content, ensuring all areas are fully optimized for conversion.
  • Accountability for how our brands and products are represented and listed on third party marketplaces such as Amazon, Reverb, eBay, Mercado Libre, etc.
  • Working closely with the wider Marketing and Sales teams, lead the creation of promotional plans and marketing campaigns/communications to increase customer acquisition and increase customer lifetime value.
  • Overseeing global performance marketing channels including PPC, SEO, email, remarketing and affiliate programmes, you will build and deploy a digital marketing strategy to both increase brand awareness and drive revenue and contribution for the business.
  • Work with our Operations teams to ensure customer orders are fulfilled in a timely and efficient manner, driving further efficiencies where possible, and stock levels are effectively managed.
  • Work with our Customer Services team to ensure that customers queries are promptly and proactively managed across all channels and territories.
  • Work with our Finance team and payment gateway to actively manage fraud risk, ensuring we’re protected against crime.
  • Line management, development and coaching of the Online Marketing team; driving the efficiency and effectiveness of all online channels.
  • Creation of annual business plans, quarterly forecasts and weekly/monthly/quarterly reporting on the direct to consumer business; sales, revenue, contribution and key web metrics.
  • Management and ownership of the eCommerce P&L.
    • What we’re looking for:
  • 5+ years eCommerce experience in a similar role, ideally with the MI industry
  • Business planning and global eCommerce strategy development experience
  • Knowledge of web technologies, best-practice user experience design/layout, and site performance optimisation
  • Outstanding analytical and problem-solving skills
  • Proven leadership skills
  • Exceptional collaboration skills - able to work effectively with a variety of different people
  • Proven influencing skills across all levels of business (including board level)
  • A solid, hands-on understanding of marketing and communications channels
  • Experience using Google Analytics (or similar web analytics) to identify trends and take appropriate actions
    • About UsOur audio technology brands stand together, seeking to enrich lives through music by removing barriers to creativity. We want to create opportunities for everyone to enjoy making music, from musicians trying to capture their unique sound, to the professionals delivering the greatest shows on earth. The Focusrite Group has an illustrious history with four Queens Awards for Enterprise among a host of other accolades. We comprise six successful and rapidly growing brands: Focusrite, Focusrite Pro, Martin Audio, ADAM Audio, Novation and Ampify Music. With a high-quality reputation and a rich heritage spanning over four decades, our brands continue to shape the music-making world.As an equal opportunity employer, we encourage people to apply regardless of religion, ethnic background, nationality, sexual orientation or gender identity. We recognise the diversity shortcomings of our industry and are committed to driving change. Equally, we recognise the major impact that climate change is having on our world and work every day towards being industry leaders in a carbon neutral future.

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