Head of Data Strategy Global Brands

Job Description

As Head of Data Strategy, your key responsabilities are:• Accountable for delivering business data strategy to power up mass personalisation including- Data volume, quality & governance audits- Data models & tagging strategy to create segments and audiences- Ongoing development of persona & segmentation strategy- Data acquisition & enrichment strategy: 1P (PII & cookie based), 2P (cross-industry partnerships), 3P (marketplace – e.g. Nielsen)• Partner with Boots & WAG data science and analytics teams to in defining data models & segment creation, actively engaging in data enrichment activities to support global brands requirements • Partner with Digital enablement manager & paid media owners to support development of best in class practices and framework to optimise media through leveraging data, supporting the business ROI growth ambitions• Work with IT function to develop business requirements and support deployment of relevant martech (DMP, Campaign, SCV)• Work with CP&I for ongoing development & enrichment of personas and leverage consumer data insights and embed them in business process (i.e innovation, content development)A bit about you:• A full and comprehensive knowledge of persona development and business adoption• Proven expertise in creating and deploying segments and audiences (1P, 2P and 3P) in media planning and buying practices• Proven expertise in working with data storage and activation infrastructure and martech (i.e. consumer profile centre, DMPs, data onboarding platforms, CDPs)• Working knowledge of industry insights and data landscape (i.e. Yougov, Kantar, TGI)• Able to build strong working relationships across levels, geographies and functions with a cross functional team and to coach teams and peersA bit about us:At Walgreens Boots Alliance – Global Brands, we believe in being PIONEERING, INSPIRATIONAL and CONNECTING with people. Our market leading brands such as No7, Liz Earle, Soap&Glory and YourGoodSkin touch the lives of millions all over the world. We put the consumer at the heart of everything we do using real time insights to activate brands and products on a global scale. With a passionate and innovative approach to Beauty and Healthcare, we are shaping the future of health and wellbeing for everyone. We are part of Walgreens Boots Alliance, a global leader in pharmacy-led retail with more than 18,500 stores globally, helping people live happier and healthier lives.What we can offer you:We offer the chance to work in a consumer led environment with the chance to make an impact on a global scale. With a truly entrepreneurial mind-set, we recognise the importance of a diverse workforce who work collaboratively with shared values and ambition. We invest in our people by challenging you and developing you, and provide a great local reward scheme including:• Competitive Salary• 25 days annual leave, plus statutory bank holidays & option to buy an additional 5 days annual leave• Annual discretionary bonus plan• Market leading staff discount scheme including Boots Opticians - frames and contact lenses• Competitive company pension scheme• Flexible benefits scheme available ranging from private medical insurance, cycle to work scheme and many more• Onsite Staff Shop, Opticians, Gym, Costa, Canteen and Dry Cleaning• Boots Benevolent Fund - a registered charity that can offer support to eligible current and former colleagues in the UK, as well as their immediate relatives and dependants, at times of financial hardshipIf you have any queries regarding this vacancy – please contact Diversity and inclusion is at the centre of everything we do. We are an equal opportunity employer committed to a diverse and inclusive workforce. To learn more about our functions, explore our brands and find opportunities all over the globe please visit: