Graduate Marketing Executive

Job Description

Graduate Marketing ExecutiveTrade Association4 Days Home, 1 Day Central LondonBasic Salary £28,000 plus Excellent Benefits - Company Bonus, Pension Plan, Life Assurance, 26 Days Annual Leave Holiday, Season Ticket Loan, Free Eye Test Vouchers, Corporate Gym Membership, Agile Working, Ride to Work LoanFull Time, PermanentMy client is a well-established trade association is currently recruiting for a Graduate Marketing ExecutiveThe Role of Graduate Marketing Executive. The Graduate Marketing Executive supports the delivery of trade associations membership and partnership strategy, creating and delivering multi-channel communications to drive member engagement in the proposition: thought-leadership content, member communities,and online and physical events.The role is permanent, full time, and will be hybrid, working from our new Covent Garden Headquarters and also from home. The role-holder will report to the Head of Commercial Partnerships while working closely with the Membership team and colleagues acrossthe wider business.Key AccountabilitiesContribute to the development of an integrated cross-channel marketing and communications plan to achieve delegate and income targets for eventsWork with the Event Content Manager to help promote and deliver content that will drive attendance to our events and promote partnership activities.Create compelling event and membership marketing copy tailored for different channels and audiencesMaintain the visibility of our event programme on the website and share/tag partner articles and contentWork with the Membership team to help increase member engagement, drive traffic to our website, promote membership and deliver partner objectives, helping to raise the profile of the work is doing.Use website CMS (Umbraco) and e-marketing campaign systems (Click Dynamics) to execute event e-marketing campaignsWork with our graphic designer to provide input and oversee the production of creative collateral and other branded materialsWork with the Event Executive to provide support for running virtual events on Livestorm and any reporting when required.Work with our Corporate Affairs team to co-ordinate and feed in event marketing content to social media channelsBuild a dashboard to track member engagement such as open rates on comms, digital articles and report on a weekly basis, use of google analytics would be an advantage.Use CRM (Dynamics 365) to create, manage and maintain marketing and subscription lists to ensure effective reach and targetingSegment, cleanse and upload delegate and marketing lists post-event, including data collated through the external webinar platform, LivestormEnsure marketing activities and use of data for marketing purposes comply with GDPR legislation and policiesDevelop and provide internal reporting - tracking marketing activity and KPIs, continually testing activity and impact, using metrics to support ongoing improvementProvide external reporting, including campaign plans, weekly status reports and post-campaign analysis to commercial partnersThe PersonThe role holder will have a commercial outlook, experience in a proactive B2B marketing environment, combining strong analytical skills with a commitment to drafting and delivering engaging communications.Experience of working with CRM systems preferably Microsoft Dynamics, web-based email (HTML) software such as Click Dimensions and website CMS.Confident copywriterDigital Native and data-driven, keen to understand whats working and whats not, and adapt your plans accordinglyFamiliar with content-led marketing and social media, thus comfortable creating, curating, or commissioning the content you need to maximise the commercial opportunities of the BRC Partnerships & Membership product portfolioSoftware proficiency that enables you to create impactful event branding or PowerPoint/Publisher collateral quickly and to a high standardRelevant degree or CIM / post graduate qualification desirableEffective time management skills/multi-tasking skills to manage several and diverse campaigns at onceSelf-motivated with the ability to work autonomously, whilst still contributing to a strong team environment.A creative thinker and problem solver who takes a proactive and intelligent approach to their workA good team player, who understands the dynamics of a small team and the importance of open communication and accountabilityHighly numerate with strong analytical skills and thorough understanding of tagging and trackingFastidious attention to detail and an eye for designTo apply to this role - Graduate Marketing Executive please send your CVDue to the volume of applications we are only able to contact successful applicants. Therefore if you have not heard from us within 10 working days please deem your application as unsuccessful on this occasion.membershipbespoke is acting as recruitment business in relation to this role. membershipbespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment,religion or belief, marital status, or pregnancy and maternity.membershipbespoke remains the only specialist recruitment organisation in the UK, which offers a dedicated service tailored to the needs of Trade Associations, Unions, Professional and Regulatory Bodies.