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Global Verbal Brand Identity Senior Manager

eFinancialCareers
Job LocationLondon
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Our purpose focuses on how we contribute to society, and how our business decisions can contribute to greater trust and solving important problems. In order to achieve our purpose and deliver a first-class service to our clients, we need first-class supportinternally. The people who power us - our internal teams - have a vital role to make sure we have all the right resources, services and technology to be the best we can be. Not all of us work directly with external clients. Global Verbal Brand Identity Senior Manager The Team: The Global Marketing Organization (GMO) is a critical enabler of PwCs growth, driving value for one of the worlds most trusted brands, raising our profile, serving as an authoritative voice on the topics that matter most to the world, and driving tech-enabled,data-led impact and best practices. The Role:The Brand and Creative CoE leads the development and implementation of the external brand strategy and brand experience across the entire PwC network of firms. The organization is responsible for global brand governance, brand protection, and the creative strategyof the brand. The Global Verbal Brand Identity Senior Manager is passionate about language and enjoys creating ways to solve verbal problems. Key Responsibilities:

  • Developing and furthering the Brand Character, Brand Voice, and Writing style
  • Championing guidelines to enable consistency and clarity in messaging across the enterprise
  • Collaborating to create positioning, names, voice, messaging and content strategy, and content through services and experiences
  • Contribute significantly to advancing verbal identity practices by continuously improving our quality and methodologies, and developing intellectual property
  • Working effectively with cross-disciplinary teams and across languages to unify as a single brand regardless of language or culture
  • Understanding the substance and style of a brands language and how it impacts the business
  • Building trust with customers through language as a foundation
  • Communicating with a strong verbal identity that aligns the brand
Skills and Experience:
  • Experience of strategic marketing
  • Strong influencing skills and client-facing experience
  • Agency and corporate experience preferred
  • Strong communication skills. Fluency in another language would be advantageous
Location This role can be based in any UK office

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