Global Brand Management and Strategy Director

Job Description

The Global Marketing Organization (GMO) is a critical enabler of PwCs growth, driving value for one of the worlds most trusted brands, raising our profile, serving as an authoritative voice on the topics that matter most to the world, and driving tech-enabled,data-led impact and best practices. The Global Brand and Creative COE draws upon the over 150-year legacy of PwC. We are the architects of the PwC brand and guardians of global standards across the PwC network of firms to drive relevance, distinctiveness and authenticity in the market. The GlobalBrand Marketing Leader will be a driver of how the brand comes to life across client and employee experiences leading strategic brand initiatives and programs designed to be critical enablers of PwCs growth, now and in the future. Knowledge/Skills Demonstrating industry leader level knowledge of and/or proven record of success in:

• Leading strategic brand development, initiatives and programs designed to broaden the appeal of PwC; being customer and quality obsessed;
• Delivering a clear, differentiated, global and local brand positioning implementation, including architecture, naming, messaging and other strategic brand tools to effectively reach and connect with target audiences;
• Defining and managing global brand verbal expression standards and acting as a champion for adoption across the network, territories and businesses.
• Providing unique vision to co-branding, acquisition strategies and campaigns to ensure that all branding and marketing endeavors are in line with the PwC brand positioning and identity while delivering value to the business;
• Ensuring consistent messaging and verbal branding across marketing materials, communications, and client and employee touchpoints to build brand equity and increase brand recognition;
• Working with global and territory marketing teams to localize assets and toolkits and partnering with internal functions and agencies working on creative, brand, analytics, local marketing and events, PR, and social;
• Working with brand governance and insights team members to develop brand health measurement approach, including measuring how brand positioning is driving demonstrable business results and measuring and monitoring competitive data to determine overall impactof programs to generate ideas and needs for brand moving forward;
• Tracking key performance indicators, benchmarks, and other key analytics to ensure proper brand strategy levels are met and identify market trends and opportunities to drive brand awareness, consideration, and engagement.
• Driving more efficient strategy development processes, while developing and standardizing the multi-year brand marketing planning process that compliments the Global Marketing Organizations overall planning process;
• Helping shape the client experience, ensuring CX principles to deliver the intended impact of the brand strategy across all stages of the buyer journey;
• Mentoring, inspiring and building a team of brand marketing professionals, collaborating across the organization to help drive a culture of mentorship across the extended team in a manner that is inclusive, inspiring, and consistent with PwC values andpurpose; and,
• Acting as a thought leader around brand or category innovation while working directly with senior leaders to build brand into their strategies and supporting them through change.

Whilst this is a global role - it can be based from any of our UK office