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Fractional CMO3 monthsB Corp Recruitment

Harmonic Group Ltd
Job LocationLondon
EducationNot Mentioned
Salary£600.00 - £800.00 per day
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeContract , part-time

Job Description

Fractional Chief Marketing Officer | 1-2 days a month - initial 3-month period | B Corp Executive Search & Recruitment BusinessHarmonic is growing, and we anticipate 2024 to be a period marked by dynamic expansion. We are subsequently looking for an experienced CMO (Chief Marketing Officer) to work on a fractional basis for 1-2 days a month, initially for a 3-month period. You willbe working closely with the Communications & Development Manager, along with other senior managers in the business, to provide strategic marketing advice and play a pivotal role in driving Harmonics international expansion.Harmonic is a values-led Executive Search & Recruitment business, supplying Finance and Operations professionals to start-up and scale-up businesses across the UK & US. We became B Corp certified in 2022, which means an incredible amount to us given ourcommitment to social impact work and aligning our core responsibilities with our three values: knowledge, respect, and community. Our HQ is based in the heart of Shoreditch - we moved in last year and have truly made it our home!We work with some of the most exciting organisations in Europe, ranging from ground-breaking technology start-ups (Fintech Software, AI, Robotics, Electronics, BioTech) and record labels through to major fashion labels, vegan food start-ups, leading furnituredesigners and media businesses.Responsibilities:

  • Work with the Communications & Development Manager to define our marketing strategy for 2024.
  • Assist with identifying market trends, competitor insights, and growth opportunities.
  • Help enhance Harmonics brand image and digital footprint, including providing advice on SEO & paid advertising options.
  • Provide advice and help to implement relevant technology and systems that can help us to drive productivity and data insights for the marketing department.
  • Optimise lead nurturing processes and conversion rates, as well as implementing lead generation strategies to drive customer acquisition.
  • Establish key performance indicators (KPIs) and implement regular reporting on marketing effectiveness.
Required experience:
  • Proven experience as a CMO within a scaling, fast-growth business.
  • Experience working within a B2B business, preferably within professional services
  • In-depth knowledge of marketing principles, brand management, and digital marketing strategies (including an understanding of SEO and paid advertising).
  • Experience working with various marketing tech platforms and CRM systems.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal abilities.
  • Demonstrated ability to develop and execute successful marketing campaigns.
Non-essential (but preferred) experience:
  • Experience working with a recruitment business.
  • Experience working with an SME.
  • Experience working with Mailchimp & Bullhorn
Day rate: £600-800

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