Employer Brand Lead, Early Careers

Job Description

Youll be part of a new, growing, Global Employer Brand team, reporting into the Global Head of Employer Brand. The role will be varied and include working across all areas of employer branding.Client DetailsThe company is a British multinational banking and financial services company headquartered in London, England. It operates a network of more than 1,200 branches and outlets across more than 70 countries and employs around 87,000 people.DescriptionStrategy

• In partnership with recruiters, lead the design and build of a compelling Employer Value Proposition (EVP) for Early Careers talent segments (including - Apprenticeships, Interns and Graduates) taking into consideration business value propositions, geographical,culture and regulatory nuance across content and collateral that supports hiring and diversity objectives
• Media and Channel strategy lead, using historic job board and channel strategies to design and evolve, a forward-looking strategy to support hiring and diversity goals, enables collaborative cross boarder hiring and positions us as employer of choice
• Leads a candidate experience first approach, across various channels and technologies, (for example - job boards, careers website, assessment platforms, CRM, ATS)
• Align global employer branding efforts and messages, to include local and business narratives and adaptions, to retain the global EVP vision
• Designs ROI and KPIs for Employer Branding focussed projects
• Lead training sessions and maintains materials that support Early Careers teams and hiring managers presenting and articulating our EVP
• Working with Employer Brand champion networks and wider teams, to create a sustainable pipeline of content

Content

• Creating compelling employer brand materials, including content conception and creation.
• Devising and creating ways to build authentic and innovative content, that resonates with our target talent personas and is aligned to our visual identity and brand voice
• Bringing our brand narrative to life by writing content for careers website, social and digital channels (including Asian social channels), Blogs/Vlogs, outreach for UGC - understanding the adaptions needed to content for each channel
• Experienced in drafting scripts and story boards to commission internally created films/animations as well as externally created.
• Skilled in drafting a brief by working with Early Careers colleagues and wider stakeholders to create agency briefs and requirements.

Advertising and marketing

• Job board media planning, buying and measurement, taking metrics into the recruitment funnel, working directly with all job boards, to ensure we present our brand in the best way, have effective measurement in place, to enable continuous performance managementand value
• Social media channels (FB, IG, LI, WeChat, Weibo) and target audience considerations, used to experimenting and refining campaigns, using platform insights
• Recruitment CRM campaign design and execution
• Employee Advocacy strategy design
• Physical and virtual event creative design, including social platforms
• Traditional media design, build and management

Brand identity

• Experienced in working within brand guidelines, being a brand champion and gatekeeper, ensuring content created by others, and yourself, meets brand guidelines, keeping abreast of brand evolution and competitors
• Able to provide clear feedback to others, to support our Employer Brand

Metrics and insights

• Understanding of employer brand metrics, across different platforms, to enable end-to-end attract to apply insights and strategy evolution
• Analysis of data to understand the performance of our marketing and careers site, and using this to inform ongoing growth and improvement

Operations

• Ensuring compliance of bank standards in the channels used for talent attraction, vendor onboarding and recruitment
• Leading regular reviews of Employer Branding vendors as required by procurement processes
• Leading review of Employer Branding content (photography, films, social media assets, employee stories, message houses, talking points, pitchbooks etc..)

ProfileTechnical experience required

• Website CMS - Wordpress
• Google Analytics
• Papirfly
• Sprinklr / Brandwatch
• Applicant tracking system (Taleo and SuccessFactors)
• Campaign management
• Social media channel management
• Job board media planning/buying
• Web design and development
• Recruitment CRM
• Adobe suite / Canva

Who were looking for

• Creative thinker, with significant experience and a passion for working in employer branding and recruitment marketing
• Has a partnering mindset, to work with cross functional global teams and external providers
• A collaborator and practitioner, outcome orientated, someone who gets the job done, where no job is too great or too small
• Communication skills and relationship building
• Deep understanding of the candidate experience and moments that matter and able to operationalise
• Previous experience of working in a highly regulated and governed environment (Banking or Professional services).

Job OfferExciting Employer Brand opportunity within financial services.Salary is competitive with progression opportunities.