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Email Marketing Manager

Michael Page Digital
Job LocationLondon
EducationNot Mentioned
Salary32,500 - 37,500 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

The Email Marketing Manager will be key in driving overreaching company goals through copywriting, email marketing and campaign analysis. The ideal candidate will be someone ready for the next step in their career and has demonstrated passion and provenunderstanding in writing, creating and analysing email campaigns for business.Client DetailsClarions Digital Marketing Division is the home of two market-leading brands Traffic & Conversion Summit & Affiliate Summit.Affiliate Summit runs the biggest affiliate marketing events in the world, and attracts thousands of advertisers, networks, agencies and affiliates from the US and across the globe.DescriptionEmail Strategy

  • Developing and implementing our overall email marketing strategy for promotions as well as retention (including lead nurture programs)
  • Develop contact strategies that not only target the appropriate consumers but also develop audience bases that are optimized for retention.
  • Working closely with the team to understand the events schedule, and collaborate on overall messaging integration with acquisition campaigns in order to hit the event goals and KPIs
Email Campaign Creation & Management
  • Email campaign creation - including developing copy (whether this is managing copywriting freelancers or writing copy yourself!), graphics, emails and landing page content.
  • Managing the promotional campaign calendar across attendee and sponsor/exhibitor campaigns
  • Ensure email campaigns are aligned with all channels including social media.
  • Management of freelance copywriters
  • We are creating and managing email marketing landing pages - from building the landing page, to running A/B testing and interpreting results.
  • Creating and managing data segments within the Customer Data Platform to use across email campaigns
ProfileThe ideal candidate will have excellent communication skills, be a team player and be able to organise their time to manage multiple projects. They will also have a passion for data and awareness of the online customer journey as we view these as vital todelivering the email and social strategy.Job Offer
  • Competitive salary benchmarked against the industry
  • Travel to New York, Las Vegas, San Diego and Berlin for our epic events!
  • 25 days holiday annually + your birthday off
  • Well-being perks include free gym membership, cycle to work scheme and employee assistance, Inc. 3 free counselling sessions
  • Private healthcare and a competitive pension scheme
  • Training & professional development opportunities
  • Company off-sites and team socials

Keyskills :
Email MarketingEmail ManagementEmail Campaign's

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