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Effectiveness Manager

News UK
Job LocationLondon
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

News UK is a company full of talented, dedicated and creative people. We are an ambitious and ever-growing organisation with a passion for storytelling, capturing moments, meaning and magic to make sense of the world. Our newspapers reach more than 30 million people each week and include The Sun, The Times and The Sunday Times. News UK is also home to Wireless, a leading UK and Irish media company boasting independent local and national radio stations.The Team: Our COO department is made up of our marketing, insights and business transformation teams. Our primary aim is to achieve sustained profit growth through advertising revenue. We understand that print still plays a key part in our business, whilst digital growth will be key to future success. The customer is at the heart of everything we do and we are committed to personalising our products to meet their needs. We use data to inform our business decisions and enable us to drive revenue growth across our suite of products.Day to day:

  • To deliver & evolve campaign effectiveness research with significant & demonstrable ROI, both in support of commercial bids won and as an input into pitches
  • To manage relationships with key commercial stakeholders
  • To manage key supplier relationships and contract negotiations to extract maximum value for the business
  • To maintain and keep up to date a log of the ROI achieved through effectiveness work
  • Create a set of compelling case studies for sales to take to market covering all areas of our advertising portfolio with a focus on developing a narrative around why advertising is effective within the context of our brands and content
  • From time to time and when needed, to support the wider Commercial Insights function and Commercial teams with commercial research projects and requests
  • To support the Director of Insights in key projects / initiatives, where required
    • What we’re looking for from you:
  • Excellent knowledge of campaign effectiveness research methodologies and approaches
  • Detailed knowledge of audience measurement currencies and proprietary and industry research, tools and associated systems (e.g. comscore, pamco, ipsos, TGI, Telmar, Wavelength, Google Analytics, Tableau, Qualtrics etc.)
  • A strong presenter
  • A good storyteller, producing concise, relevant and compelling outputs
  • Excellent project management & research agency management skills
  • Experience of managing a broad variety of stakeholders; understanding business problems, taking briefs, managing expectations and keeping engaged
  • A good networker and influencer
  • Sound commercial and operational understanding of complex and fast-moving organisations
  • A flexible mind: to see how insight could apply to different stakeholders differently and the ability to join the dots’ across various sources of insight
  • Ability to prioritise and work to short deadlines as and when required
  • Accuracy and numeracy - must possess excellent QA skills and have an eye for detail
    • Equal opportunities:We are a diverse team and strive to maximise and encourage every individual’s potential. We want to create a productive environment where everyone feels valued, and where talents are fully recognised, utilised and celebrated.News UK is committed to providing equal opportunities for all its employees and applicants. We oppose all forms of discrimination in the workplace.We thrive when we champion diversity and inclusion. We make better decisions, we’re stronger and happier, and it’s the right thing to do.

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