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Digital Product Owner - entertainment app

WayForward
Job LocationLondon
EducationNot Mentioned
Salary50,000 - 70,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

This well known entertainment company is seeking a Digital Product Owner to lead the product management of its flagship pre-school subscription app.Youll be responsible for the product lifecycle - customer and user discovery, defining and prioritising the outcome roadmap, identifying opportunities for new features and improving performance against KPIs.The role will involve:

  • Defining and maintain the products roadmap, including product strategy and establishing strategic alignment against business objectives.
  • Identifying new product features and scoping detailed specifications for new product features
  • Being product evangelist, effectively communicating product outcomes and motivating the Product Team to reach them.
  • Working closely with the Design Research team and evaluating customer feedback in order to develop a deep understanding of the customer and the user.
  • Identifying online behaviours and digital; competitor; consumer; and technology trends to ensure that product strategy is ahead of the curve.
  • Leveraging analytics and data to drive product optimisation.
  • Defining and analysing performance metrics for the product against KPIs, reporting to key stakeholders.
  • Working closely with cross-functional teams to ensure all proposals are delivered and collaborating with the Marketing team to align content / feature / app releases with marketing plans
  • Managing the publishing of product releases across multiple territories and app stores.
  • Building strong relationships with the App Store Account Managers and staying abreast of
  • App Store compliance to ensure all products remain compliant.
You will need to have:
  • Experience as a Digital Product Manager / Product Owner
  • Experience of optimising products through testing and analysis, customer research and analytics.
  • Customer / user focused with goals to deliver a quality product for the dual audience.
  • A proven track record of delivering new features and capabilities as well as optimisation of existing features and journeys, with positive impacts on the products KPIs.
  • Excellent stakeholder management, gaining alignment and sign-off as and when appropriate.
  • Digital expertise with an in-depth knowledge of the digital platforms and subscription services.
  • Strong familiarity with digital metrics and analytical tools e.g. App Annie, App Figures, App Store Consoles, Firebase.
  • A thirst for knowledge, a passion for childrens brands and a good understanding of customer behaviours and what influences parents of pre-schoolers.
  • Preferably, have some experience working with the challenges inherent with a childrens digital product (app), whether dual audience, UX or compliance.

Keyskills :
digitalgamesproduct managerproduct ownerapp

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