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Digital Media Analyst

Salt Search
Job LocationLondon
EducationNot Mentioned
Salary370.00 - 440.00 per day
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeContract , full-time

Job Description

Salts client, a Globally Recognised FMCG Giant is for a Digital Analyst to join their team on an immediate starting, 12 month contract role.This is a brand new position, sitting within their planning team. You will be responsible for providing invaluablesupport for their owned and paid media units with reporting, analysis and insight.The ideal candidate will possess strong data strategy skills, taking their existing approach to digital data and enhancing it through the use of technology, process and capability building. This opportunity is operating outside IR35.Key Role Requirements:

  • Actively assess multiple data points and technologies to determine the effectiveness of campaigns and activity by analysing metrics across paid, owned and earned channels.
  • Effectively advise teams, stakeholders and agencies, in an in-house consultant capacity with their paid and owned teams, media agencies and wider department stakeholders, providing counsel and insight
  • Develop campaign-based, always on reports - either as part of integrated reporting across the wider global comms department, or in a more channel-specific manner
  • Improve existing data technology solutions - working with data agency partners, continuously improving data gathering and visualisation solutions, making them more useful over time
  • Training and knowledge sharing with the wider team to help them become more data-led in their thinking.
  • Tag management - work with our data agency, internal teams, and media agencies to ensure activity is tagged in a manner that will maximise our technology
Key Skills Required:
  • Proven experience in using digital marketing analytic tools and software - social, Sprinklr, google data studio, google analytics etc
  • Experienced in data capture analysis techniques and demonstrated ability to pull insights from time series data
  • Hold experience in supporting and validating strategic and tactical digital media objectives
  • Proven ability to manage stakeholders and varying levels and proactively building relationships with them
  • A history of working in a creative, content and media agency or in-house environment

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