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| Job Location | London |
| Education | Not Mentioned |
| Salary | Competitive salary |
| Industry | Not Mentioned |
| Functional Area | Not Mentioned |
| Job Type | Permanent, full-time |
DESCRIPTIONTraining and Certification is seeking a talented and experienced Campaigns Manager to lead our EMEA Marketing Campaign Strategy to develop and manage marketing programs and campaigns to drive demand and engagement for training and certification for the EMEA region.Experienced, results-driven digital marketing manager is sought to support the Amazon Web Services (AWS) Training and Certification EMEA marketing team in activating lead generation campaigns.In this role, you will be part of the Amazon Web Services (AWS) Training and Certification EMEA field marketing team. You will work at the strategic level to champion best practices and new, innovative ideas, and at the tactical level to test and execute digital campaigns and iterate based on performance metrics. You will employ a heavy bias towards automation, always looking for opportunities to drive the optimal customer experience and internal efficiencies in a scalable way. You will own digital functions, processes, and templates.Our ideal candidate has a mind that is equal parts creative and analytical. This person will understand marketing technology and have experience working with cross-functional stakeholders to build multi-channel digital programs that drive business results. They will implement and execute digital campaigns, including the successful build, launch, and analysis of email, web, social media, and paid media campaigns across various geographies and languages.Key Responsibilities:· Maintains the day-to-day management of email, web and digital operations including build, QA, deployment, and reporting for EMEA Campaigns· Collaborates with in-region Field Marketing managers, Events Marketing, Product Marketing, and other internal stakeholders to create the best digital experiences· Drives and makes recommendations regarding how to most effectively engage customers within digital channels (e.g. cadence, frequency, etc.)· Implements the targeting and customer segmentation for digital campaigns· Develops and executes test plans across all digital channels· Establishes and maintains scalable processes that ensure best practices for email, social channels, paid media, and internal reporting· Provides campaign performance analysis and communicates and implements timely optimizations to drive results· Manages the maintenance of a library of assets and campaigns including asset hierarchy, asset management, etc.· Supports localization process for the campaign, including supporting Localization and Activation in the EMEA geographt