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Digital Marketing Executive

Culture Recruitment Ltd
Job LocationLondon
EducationNot Mentioned
Salary20,000 - 30,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Digital Marketing Executive - Paid SearchMy client are a well known and much loved UK brand, looking for a talented Digital Marketing Executive to join their fast paced, expanding team.This role is crucial in the delivery of multiple digital and paid projects, and will assist in devising and delivering against the digital marketing strategy.The role

  • Support the Paid Search Manager in implementing a paid search marketing plan that maximises coverage, traffic and sales via the Search channel. The plan should be executed with balance across longer term search strategy, the wider marketing strategy andcurrent commercial performance.
  • Execute the essential paid search optimisation activities systematically and with continuous diligence including:
  • Keywords research, campaign and ad copy creation
  • Monitoring of KPIs in line with budget to activate on general optimisations
  • Data analysis using a range of tools to answer business questions
  • Report creation and delivery, including forecasting and KPI assessment
  • To do this primarily through direct management of allocated campaign vertical (such as product category) and activating agency partners or 3rd parties where applicable.
  • Maintain a performance first attitude in which all campaigns are carefully managed to secure the maximum return on investment
  • Use all possible data sources and business metrics (product, customer, sales) to measure the performance of the channel and work independently to address and opportunity or underperforming areas
  • Support the continuous development of the channel through rolling out new campaigns, testing, trialling new features and formats
  • Implement and maintain the Paid Search promotional plan that will reflect ecommerce, category and corporate marketing plan
  • Take on a champion role - all team members have an allocated championship in which they lead strategy and development (such as places optimisation, or bing ads).
  • Take ownership of industry knowledge, ensuring up to date qualification and self-driven development, in addition to a growing awareness of industry developments across digital/search trends and bid management technologies.
What you will need
  • Up-to-date Adwords and Bing advanced qualifications - this is paramount as an agency-standard in-house team
  • Appreciation of the inner workings and KPI flow of paid search with applied understanding of how to tweak these to influence positive business outcomes. Significant experience working within the paid search channel
  • Significant analytical skills and ability to manipulate data, with a strong grasp of intermediate excel skills (pivot tables, lookups).
  • A strong understanding of the principles of performance marketing, and how to use insight to make media choices
  • A strong understanding of the principles of ecommerce and how paid channels can be used to drive demand
  • Must be able to use a variety of data sources (search data, analytics, omniture, etc) to spot opportunities and act accordingly

Keyskills :
Digital Marketing / Paid Search / Paid Social / Paid Media / Digital Content / Online Content

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