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Digital Marketing 12 Month Contract

eFinancialCareers
Job LocationLondon
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Responsbilities

  • Social media marketing: Delivery of social media content, campaigns, strategy, and reporting.
  • Employee advocacy: Expansion and enhancement of our employee advocacy and social selling programmes.
  • Email marketing: Build and deliver email marketing campaigns with the goal of increasing client engagement, conversions, lifetime value (LTV) and loyalty
  • Website publishing: Building, publishing and editing new and existing website pages across our various websites, including those in different languages.
  • Data management: Audience and list segmentation and targeting
  • Analytics and reporting: Partner with analytics, content, product marketing and campaign planning teams to build out customer segmentation, cohort analysis, and develop insights and actions
  • Goal and KPI focused: Drive continuous improvement across KPIs including engagement and conversion rates, cost per click, cost per acquisition, lead and client insight generation.
  • Client centricity: Continual optimisation of segmentation and social and email content personalisation strategies based on user behaviour/intent, activity data, industry, and demographics
  • Design and client experience focused: On-going review and enhancement of webpages, social posts and email marketing campaigns, ensuring they are optimized, and are user and mobile-friendly
  • A/B testing: Establish and optimize a testing agenda for A/B and multivariate testing frameworks for email and social post design, layout, and subject lines
  • Contribution to paid search and SEO activity, as well as external content distribution partnerships
Required Skillset
  • Must have related work experience in digital marketing in a business-to-business environment, driving audience engagement or lead generation through digital marketing activities, particularly social and email marketing.
  • A competent writer and communicator with experience owning customer-facing copy
  • A strong command of CRM best practices: segmentation strategy, list hygiene, end to end campaign setup and management, automation optimisations, testing strategy, and template creation
  • Ability to draw insights and optimize messaging across audiences
  • Knowledge of best practices in social post and/or email campaign design and A/B testing
  • Proficient working in HTML, CSS, or with drag and drop template builders to develop responsive, high performing webpages, social posts and emails is a plus.
  • Strong project management skills: ability to lead and collaborate with cross-functional internal teams, prioritize high-impact activities, and keep complex projects moving forward.

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