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Digital CRM Manager

FashionJobs
Job LocationLondon
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry.Role Overview: The Digital CRM Manager at Stella willoversee the development of programs, roadmaps, and Consumer Relations strategies. You will develop and drive the CRM and email strategy to support customer acquisition, retention/reactivation, improving conversion, building customer engagement and supportingour business KPIs. Experience in Salesforce implementation and ensuring full adoption among users is a must. A clear vision on how to leverage consumer behavioural, lifestyle, transactional, and demographic data is needed. The Digital CRM Manager will alsodeliver relevant marketing programs through multiple communication channels, with a vision of growing consumer loyalty. Your Mission:

  • Working on the company wide CRM roadmap championing Digital channels
  • Leading and developing Digital CRM strategies across multiple channels e.g, email, SEO and paid social
  • Own & drive Digital CRM channel - develop the CRM Lifecycle strategy to drive customer loyalty and retention.
  • Delivering insights to senior stakeholders and telling a story with data
  • Develop a digital data capture strategy for the brand - utilising lead generation advertising, e-receipts etc.
  • Develop Customer segmentation, utilising customer data
  • Oversee BAU email marketing strategy including segmentation, optimisation and execution.
  • Analyse and segment different audiences within their email database to better target communications and engagement levels, running A/B testing and opt
  • Work closely with other internal teams in the business including eMerchandising, IS&T, Comms and Marketing teams.
  • Works on insights projects e.g. reporting on customer journey analysis, loyalty, segmentation, propensity and attribution
Your Talent:
  • Experience in CRM/Email Marketing
  • Ecommerce background - Retail, Fashion, Accessories, Beauty, Lifestyle
  • Strong Salesforce knowledge
  • Comfortable with databases, data manipulation
  • Experience in editing and manipulating HTML
  • Familiar with analysis, analytical tools, researching and insight reporting
  • Experience working in a hands-on environment
  • Able to work effectively with others and independently
  • Good working knowledge of data analysis and segmentation
  • Numerous years of hands-on experience with Google Analytics, Salesforce and Adobe
  • Experience in accelerating delivery and implementation of CRM systems in a successful CRM team
  • Ability to collect and analyse data.
  • Confident, cross-functional collaborator, good communication skills, excellent project management skills, creative skills, and a process-focused aptitude
  • Outcome focused and able to drive lasting change
  • Ability to manage key stakeholders and forge relationships

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