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| Job Location | London |
| Education | Not Mentioned |
| Salary | £35,000 - £40,000 per annum |
| Industry | Not Mentioned |
| Functional Area | Not Mentioned |
| Job Type | Temporary, full-time |
A publishing company are looking for an interim Digital Campaign Executive - it is generalist marketing role requiring digital knowledge, with responsibility for the campaign development, execution, and success of their training course portfolio. Focus on CRM, marketing automation and email campaigns.Client DetailsPublishing company are looking for a marketing automation, email marketing interim to join asap. Full time remote.DescriptionTotal ownership of marketing campaigns from design and execution to reporting and analysisPlanning and overseeing a variety of marketing activities predominantly online with a focus on inboundFully accountable for all marketing deliverables and outcomes including targets and objectives at individual and team levelDevelopment of event marketing plans with the Marketing Director that are focused on delivery of revenue targets and broader goals aligned to their corporate vision and customer strategyDetailed response analysis of past and active campaignsData management, campaign briefing and resource allocation with sales team to maximize leads and drive delegate bookingsOwnership of data to generate a constant flow of relevant new contactsWorking with internal and external designers on the design and production of marketing materialUnlocking value from the editorial and product management teams to drive content marketing initiativesWebsite administration and analysisInnovative use of social networking channels to generate traffic and drive event awareness for the established portfolio and to break in to new markets for launch campaignsOwnership of affiliate partnerships to drive marketing and commercial successProfile
Keyskills :
Campaigns Digital Email Salesfce Marketing automation