Digital Campaigner

Job Description

OverviewWe are recruiting an exceptional Digital Campaigns Advisor on an initial fixed term, one-year contract to turbocharge the Make My Money Matter campaigns online presennce.This role will report into the Campaigns Director, with responsibility formanaging our social media activity, designing and developing creative content, overseeing our website, building strategies to attract, recruit and engage our supporters, and leading efforts to amplify our advocacy work through on and offline mobilization.We are ambitious about increasing our digital reach, impact and engagement, and want a creative, entrepreneurial digital specialist to help us drive this activity.About UsTheres £3 trillion in UK pensions - we believe that money should be moved from the destructive,harmful investments of the past, into those which help build a future we can all be proud of. Spearheaded by film maker, UN Advocate and co-founder of Comic Relief, Richard Curtis, Make My Money Matter works to transform the financial system so it puts peopleand planet on a par with profit. Who were looking for:We are looking for a digital specialist who is passionate about our mission and is excited to join a new campaign working to transform the financial system and tackle the climate crisis.This is a diverserole requiring someone who is adept in crafting and delivering effective online content, communications and strategies. We are seeking someone creative, adaptable and passionate; a personable, flexible self-starter with experience delivering in a fast-movingand/or start up environment, and an individual with a track record of effective digital communications, storytelling and campaigns. They must be able demonstrate excellent understanding of digital techniques that mobilize the public, ideally within the climate,finance or international development sectors.Core responsibilities and tasks: Social Media Manage Make My Money Matters Social Media accounts, and develop and implement strategies that raise our profile, grow our brand and mobilise new/existing audiencesCreative content Develop creative content, and repurpose existing assets, to amplify the campaign Develop key messaging and written content to support the campaign Member engagement Lead on the development and management of MMMMs supporter engagement strategy,ensuring a growth in the quantity and engagement rates of supporters This includes creating content (emails, blogs, social), supporter journeys, strategies and actions that grow membership, improve engagement and deliver objectives Campaign tactics Devise,develop and deliver impactful, creative campaigns which promote Make My Money Matters messages to a diverse audience, on and offline Website Oversee the campaign website - including day to day updates, regular content creation / management, and longer-termdevelopment Analysis and insights Monitor delivery of digital activities, learn from best practice and evidence, and adapt our approach based on these insights General Campaign activity Support on the design and delivery of stunts, events and public facingactivities Help manage partnerships with selected digital agencies and consultants General support to the campaign as required Qualifications and experience:Essential A minimum of 2 years experience working within digital communications, social media marketingor campaigning, with proven record of high performance Experience of developing and managing digital communications and campaigns, including platforms i.e. MailChimp and Content Management Systems i.e. WordPress Experience of email marketing, social media,supporter journeys and web development Experience using innovative tactics, strategies & content for public mobilisation campaigns Excellent writing, editing and communication skills, Ability to translate complex concepts into digestible, meaningful and engagingcopy Excellent organizational and prioritization skills with strong attention to detail Creative approach with a flair for telling stories in fun and innovative manners A passion for engaging audiences on the power of money in tackling global issues Trackrecord of performance in entrepreneurial setting; ability to work under pressure Team player, with a willingness to get stuck in and a positive and proactive approach A commitment to Make My Money Matters aims and an understanding of our campaign goals Pre-existingauthorisation to work in the UKUseful Experience of managing projects and organizing public events and stunts Experience building partnerships and establishing and maintaining networks A track record of speaking truth to power and agitating for change An abilityto identify new opportunities for impact and capitalise on them